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King One Design serves as a brand marketing strategist, integrating professional curation with both online and offline channels to create comprehensive brand marketing strategies for companies. Through a series of interviews, King One Design shares insights into innovative niches developed through collaborations with businesses, continuing to be the ideal partner for companies seeking to expand their domestic and international market opportunities. This time, we have the pleasure of interviewing Le Kao, Marketing Director, and Anna, Manager at 1Zpresso, to discuss how companies can innovate from production and management to marketing, transforming brand advantages into business opportunities!
How can a warm ocean reduce the coldness of medical technology? The Kaohsiung Smart City Exhibition was grandly held from March 21 to 23 this year at the Kaohsiung Exhibition Center, featuring over 150 domestic and international exhibitors and 550 booths. Representatives from 20 countries, 3 international organizations, and 19 cities participated. King One Design was honored to assist in planning and designing the "Smart Healthcare Pavilion," which incorporated a warm ocean design to mitigate the cold and indifferent feel often associated with medical technology. Collaborating with 15 medical and educational institutions from the Kaohsiung and Pingtung regions, the exhibition showcased Kaohsiung's outstanding achievements and innovative applications in the field of smart healthcare.
King One Design, as a brand marketing driver, combines exhibition expertise with online and offline channels to create comprehensive brand marketing for enterprises. Through a series of interviews, it shares the innovative strengths of its collaborations, continually serving as the best partner for expanding domestic and international market opportunities. This time, we interview IoT evangelist and BROWAN CEO Henry Huang, discussing how the company integrates innovation into production, management, and marketing, turning brand advantages into business opportunities!
King One Interactive Technology Co., Ltd., a subsidiary of King One Design, recently partnered with the Ministry of Education's Smart Museum to host a lecture titled "Digital Technology in Progress - Smart Museum Innovation Application Workshop" on May 17 at the International Conference Hall, Duxing Building, National Taipei University of Education. The lecture covered various aspects from management to curation and from display to experience, focusing on how museums can utilize digital technology to create more immersive experiences through cultural technology and achieve more sustainable development.
On April 24th, at the University of Washington in Seattle, the Taiwan Pop Music Story Exhibition held its first overseas exhibition, bringing Taiwanese music to the world and allowing more people to become familiar with Taiwan's pop music. The journey through Taiwan's pop music history starts with the psychedelic visual designs of vinyl records and flows through the xylophone of Chen Ming-chang and the electric guitar of Lo Ta-yu, spanning from 1932 to 2010. Together with Taipei Pop Music Center Chairman Kay Huang, and curators Ma Shih-fang and Chen Te-cheng, visitors can walk through Taiwan's musical corridor, where each section features enchanting melodies and memories from different eras.King One Design is honored to assist with the international curation and conducted on-site interviews with the three key figures of this exhibition in Seattle.
How to use the "Warm Ocean Theme" to reduce the coldness of medical technology? The Kaohsiung Smart City Expo, held from March 21st to 23rd this year at the Kaohsiung Exhibition Center, gathered more than 150 domestic and international exhibitors with 550 booths. Representatives from 20 countries, 3 international organizations, and 19 cities also attended. King One Design was honored to assist in planning and designing the "Smart Healthcare Theme Pavilion", integrating the design of a warm ocean to reduce the cold atmosphere often associated with medical technology. Collaborating with 15 medical and educational institutions in the Kaohsiung-Pingtung region, they showcased Kaohsiung's outstanding achievements and innovative applications in the field of smart healthcare.
The most influential and enduring brands are those that resonate deeply with consumers. Recently, Apple's Vision Pro smart glasses have captured the attention of tech enthusiasts, with engineers even wearing them to their weddings in California. Apple's devoted fanbase adores every product, thanks to the brand's profound marketing that connects the iPhone seamlessly with users' lives. In the fashion world, UNIQLO stands out for its ability to turn customers into fans. From collaborations with Kaws to JW Anderson, and now with renowned fashion designer Clare Waight Keller, are you a fan or just a customer?
Textile products are an indispensable part of people's lives. With the passage of time, the textile industry faces both opportunities and challenges. It requires measuring diverse customized demands and efficient mass production. Digital transformation is the necessary path towards sustainable operation, and realizing sustainable values is a key factor in standing out among numerous brands. This interview features Tung Ho Textile, demonstrating how the company integrates novelty into production, management, and marketing to transform brand advantages into opportunities!
Naked-eye 3D refers to three-dimensional imagery that can be perceived without the use of special glasses or devices. As visual creatures, humans are naturally drawn to images, which can capture attention more effectively than text alone. Consequently, the standards for images have been steadily rising, evolving from static to dynamic, and from 2D to 3D. Brands must utilize images to present more details effectively. Naked-eye 3D technology fosters interaction between consumers and brands, capturing consumers' attention before conveying the brand's story.
Against the backdrop of the ESG trend, the grand 35th Taipei International Building Materials and Products Exhibition took place in 2023, attracting nearly 500 exhibitors from around the world and featuring over 2,300 booths, creating an unprecedented spectacle. King One Design is honored to have assisted Champion Building Materials in designing and planning their exhibition booth for many years. In line with the theme of the exhibition, 'Grand and Aesthetic Homes' and 'Versatile and Secure Homes,' this time, they specially utilized eye-catching naked-eye 3D technology to enhance brand visibility. By incorporating tile flipping and product carousel effects, they vividly showcased the product advantages, creating brand vitality. The black and white color scheme, combined with the high ceiling space, crafted an art gallery atmosphere, transforming products into artistic pieces to elevate the overall sensory experience. Through situational arrangements, they demonstrated the diverse practicality of the products, proactively generating consumer demand. The smooth flow of the layout guided visitors to the negotiation area, effectively retaining the crowd and promoting business opportunities.
Kate Middleton has gained international fame for frequently carrying Grace Han's Love Letter clutch in public appearances. With Grace Han's flagship store returning to London and participating in Asian Art in London, themed "Metamorphosis," designed by King One Design, we interviewed Grace Han to share the beauty of high-end fashion accessories and their collaboration with King One for the overseas exhibition.
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