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In recent years, exhibitions and experiential marketing have entered a new era. Immersive XR technologies (Extended Reality) and digital asset management allow audiences to move beyond passive viewing, enabling them to actively participate, explore, and share. From AR to VR/MR, exhibitions are evolving from flat, informational displays into fully interactive, three-dimensional experiences.
"Is it possible to use technology to make the work of cleaning staff easier and more efficient?" This question, born from the chairman's care and original intent, led to the creation of AI CLEAN, the brand under Zhi Yao that currently offers the most comprehensive range of smart cleaning models in Taiwan. We specifically invited General Manager Andy to talk about how the brand upholds this original purpose to become the best agent in the smart cleaning industry, and to share his experiences and insights from their collaboration with King One Design.
From static displays to deeply immersive interactions, exhibitions are no longer just about showcasing products—they have become powerful stages for creating brand experiences. As the experiential economy rises, interactive experience marketing has emerged as a key strategy for capturing attention and leaving lasting impressions. By integrating technologies such as AR/VR, motion-sensing devices, and AI-guided tours, brands can turn passive viewing into playful engagement—helping visitors remember by interacting. Looking ahead to 2025, interactive experience marketing continues to evolve, bringing greater surprise and value to exhibitions worldwide.
Since its founding in 1970, UTC FOODS has been dedicated to the innovative development of prepared and legume-based foods. Under the leadership of General Manager Mr. Cheng Chien-Tse, the company continues to grow steadily and creatively, striving to build a food brand that is safe, convenient, and globally competitive.
Under the leadership of the talented young CEO-UE, Heryee Biotech is driven by the core values of “Technological Innovation × Ecological Sustainability.” By integrating microbiology, water treatment, and feed technology, the company delivers comprehensive solutions for the aquarium and aquaculture industries.
Since the debut of ChatGPT in 2022, generative AI has rapidly advanced, with applications ranging from image generation to spatial navigation. Widely adopted across cultural and traditional industries, it is reshaping how people interact with spaces, content, and brands. Among these innovations, AI-powered guides are transforming museums and exhibition venues by upgrading traditional tours, enhancing cultural storytelling, and revitalizing industry value—bringing greater interactivity and engagement to the visitor experience.
As a leader in the Cash Handling Automation Equipment Market, Masterwork Automodules celebrates its 21st year. A key partner in the company’s growth journey, Marketing Director Kenji has spent nine years with the company, witnessing every pivotal milestone—from building a strong technical foundation to advancing a global brand strategy.
Every day, tens of thousands of people ride elevators in residential and office buildings, traveling between floors. An elevator is not just a machine for vertical transportation—it carries the safety and comfort of every passenger. Hitachi Yungtay Elevators is committed to creating safe elevators while sparking innovation between tradition and modernity, encouraging employees to boldly embrace technology.
The French literary giant Marcel Proust once said, "The real voyage of discovery consists not in seeking new landscapes, but in having new eyes." The DG CENTER digital exhibition space is a milestone for King One Design in achieving a seamless integration of the virtual and the real. It blends art and culture with digital technology, primarily showcasing King One Design’s digital achievements while also offering rental opportunities for businesses. The recently concluded Light Box NO.3 exhibition invited visitors into this remarkable digital space, allowing them to experience the allure of an immersive perspective.
In the wave of the digital era, short-form video marketing has become a key strategy for brand promotion and user engagement. With the rapid growth of social media platforms and increasingly shorter attention spans, capturing the target audience’s attention within seconds has become an essential skill for marketers.
Amid the wave of digitalization, Artificial Intelligence (AI) is transforming our lifestyles and business landscapes at an unprecedented pace. Brand marketing is no exception, particularly in enhancing customer experience and optimizing service efficiency. AI-powered customer service and navigation are emerging as the core of innovative solutions.
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