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6 Different Types of Trade Show Booths You Need to Know

360-degree Reinforcement of Brand Story Depth: From 3D Modeling to Naked-eye 3D

Naked-eye 3D refers to three-dimensional imagery that can be perceived without the use of special glasses or devices. As visual creatures, humans are naturally drawn to images, which can capture attention more effectively than text alone. Consequently, the standards for images have been steadily rising, evolving from static to dynamic, and from 2D to 3D. Brands must utilize images to present more details effectively. Naked-eye 3D technology fosters interaction between consumers and brands, capturing consumers' attention before conveying the brand's story.

As the Green Building Materials Ambassador with a mission, the CHAMPION continues to create sustainable and beautiful homes.

Against the backdrop of the ESG trend, the grand 35th Taipei International Building Materials and Products Exhibition took place in 2023, attracting nearly 500 exhibitors from around the world and featuring over 2,300 booths, creating an unprecedented spectacle. King One Design is honored to have assisted Champion Building Materials in designing and planning their exhibition booth for many years. In line with the theme of the exhibition, 'Grand and Aesthetic Homes' and 'Versatile and Secure Homes,' this time, they specially utilized eye-catching naked-eye 3D technology to enhance brand visibility. By incorporating tile flipping and product carousel effects, they vividly showcased the product advantages, creating brand vitality. The black and white color scheme, combined with the high ceiling space, crafted an art gallery atmosphere, transforming products into artistic pieces to elevate the overall sensory experience. Through situational arrangements, they demonstrated the diverse practicality of the products, proactively generating consumer demand. The smooth flow of the layout guided visitors to the negotiation area, effectively retaining the crowd and promoting business opportunities.

Interview with Grace Han | A Love Letter Unfolding Across Space and Time

Kate Middleton has gained international fame for frequently carrying Grace Han's Love Letter clutch in public appearances. With Grace Han's flagship store returning to London and participating in Asian Art in London, themed "Metamorphosis," designed by King One Design, we interviewed Grace Han to share the beauty of high-end fashion accessories and their collaboration with King One for the overseas exhibition.

The Interactive Digital Showroom for the Motorcycle Industry!

The motorcycle industry is considered a limitless prospect because it represents personalized freedom and is a revered contemporary lifestyle. According to a research report from EMR, the global motorcycle market's Compound Annual Growth Rate (CAGR) is projected to reach 8.5% from 2024 to 2032. Asia, North America, and Europe are expected to be key markets. Against this backdrop, how should the motorcycle industry undertake the most effective digital transformation during this opportune period?

【Special Report】Pop-up Store Marketing Strategy Q&A - @cosme Beauty Wonderland

​In the Post-Pandemic Era, as physical events gradually recover, physical marketing activities remain a crucial channel for brands. These events provide companies with the opportunity to showcase their technologies and products, and trade shows serve as platforms for knowledge exchange and trend exploration, fostering business opportunities and partnerships. King One Design specifically visited the @cosme pop-up store to interview collaborating partners. Let's explore their marketing strategies and how, with the assistance of Wang Yi Design, they maximize the effectiveness of their marketing efforts!

The changes brought about by immersive 3D digital platforms! The three key digital application keywords in the consumer electronics industry.

The application of digital transformation has become a crucial trend in the transformation of the consumer electronics industry. Faced with the evolving habits of consumers, including the increasing prevalence of online shopping and mobile usage, companies need to meet consumer demands and maintain a competitive edge through digitized sales, marketing, and customer experiences. During this shift, an excellent digital platform becomes particularly essential.

Deciding the future of smart real estate through asset digitization!

The real estate market is booming, a fact undeniable in Taiwan and globally. Indeed, the real estate industry has made significant contributions to both global and regional economies. However, in today's era of continuous development in digital technology and the digital economy, the digital transformation of the real estate industry lags behind other sectors. Bridging the gap in this scenario depends on how efficiently the industry adjusts its pace. How can we seize the opportunity to steer the digital transformation of enterprises towards intelligence in the real estate industry?

Five major AR exhibitions make memories more meaningful

Digital art, in contemporary art, is like a newborn, yet it possesses a captivating magic that draws people in. When digital exhibitions meet experiential marketing, and when technology itself becomes art, it embodies the idea that Steve Jobs dedicated his life to: "Technology should bring change to humanity." Augmented Reality (AR) extends reality naturally into the realm of imagination, making it even more appealing and enticing, encouraging diverse generations to step into museums. Let's explore how art exhibitions utilize new digital interactive media to spread their influence, becoming a spiritual feast for communities of all generations, both online and offline.

Human-Centric Business Spaces:Three Case Studies of Corporate Digital Transformation

Business space design has experienced rapid growth in recent years, with one of the key reasons being the shift towards a "user-centered" approach becoming mainstream in brand marketing. In other words, designing business spaces from a "human-centric" perspective. Commercial space design encompasses aspects such as spatial flow, visual elements, product displays, and interactions, allowing users to immerse themselves in a way that intuitively connects with the brand's image and values.

【Special Report】Exhibition Marketing Strategy for Companies QA - SEMICON Taiwan 2023

In the post-pandemic era, physical events are gradually making a comeback, and physical exhibitions remain a crucial marketing channel for brands. Companies can showcase their technology and products at these exhibitions, which also serve as platforms for knowledge exchange and trend exploration. Exhibitions provide opportunities for businesses to connect with potential partners and generate new opportunities. Many companies collaborating with King One Design have been exhibiting for several years. Even though they all choose participation in exhibitions as a marketing method, each of them has their own considerations and perspectives, resulting in varying benefits. King One Design specifically visited the exhibition to interview three collaborating companies. Let's take a look at their marketing strategies at the exhibition and how they maximize marketing effectiveness with the assistance of King One Design!

【Corporate Interview】Taiwan Nanotechnology:Transforming Brand Marketing with Innovative Presence in the Pigment Market

In an era of rapid change and constant technological advancements, King One Design serves as a driving force for marketing brands. We continuously seek innovation and develop diverse solutions and technological tools. We combine their expertise with both online and offline channels to create a comprehensive brand marketing strategy for businesses. This series of interviews will share the key points of King One Design's innovative collaboration with companies. We consistently strive to be the best partner for businesses looking to expand their domestic and international market opportunities. We conducted an interview with Taiwan Nanotechnology company this time, exploring how they incorporate new ideas into management and marketing to transform their brand strengths into opportunities.

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