Virtual Expo /
Website WORKS
AI／AR／VR
One-Stop Solution
Close
Close
Close
In an era of information overload, physical exhibitions are no longer just about transmitting data; they are about creating irreproducible sensory adventures. The curatorial key for 2026 lies in transforming interactive design into the "narrative engine" of the Hero's Journey. We no longer allow the audience to remain mere bystanders. Instead, we use technology to spark the "Call to Adventure," empowering them to become the protagonists of the story through the "Actions" of touch and dialogue. When interactive design evolves from technical showing-off to emotional connection, what the audience carries away is no longer just photographs, but profound brand memories.
AI pioneer Jensen Huang stated frankly: “AI technology is evolving from a tool into the core of productivity. Specialized technical skills are no longer the only moat. Those who fail to transform from technical executors into value creators may face job displacement.” In 2026, applications of generative AI will become even more comprehensive and advanced, producing increasingly sophisticated text, images, video, and audio. The visual content industry must confront the challenge of leveraging AI to enhance creative ideation efficiency and strengthen content appeal. At the same time, industry professionals need to continuously learn how to effectively use AI design tools and integrate them with marketing strategies to create greater value conversion and market impact for businesses.
Today, immersive exhibitions and interactive design have emerged as leading trends in cultural promotion. Stephanie Chen, General Manager and Curator, joined forces with Anthony Chien, Director of the Commerce Development Research Institute (CDRI), to share how the exhibition "EGGNINGA is Coming!" utilizes immersive digital interaction to transform a Taiwanese cultural IP from a book into a live experience for audiences of all ages.
When walking into a museum, exhibition hall, or a large-scale event, have you noticed that 'tour guidance' has evolved far beyond simply pressing a button on an audio device? In recent years, the widely discussed AI Tour Guide has been quietly transforming how we consume information. More than just explaining exhibits, these systems can provide real-time content adjustments based on your specific needs, language, and movement—a revolution powered by the maturity of AI applications and AIaaS (AI as a Service) technology.
In 2025, King One Design planned and designed the exhibition booth for PrimeVOLT, the new energy brand under Asia Power Technology, at the Taiwan International Smart Energy Week and Taiwan International Net-Zero Sustainability Expo. The team also visited the exhibition to interview Mr. Jimmy, General Manager of Taiwan Region, to discuss the brand’s development, future energy trends, and his insights on collaborating with King One Design to create the booth.
When you step into an exhibition, what captures your attention first — the exhibits themselves, or the way you interact with them? Today’s audiences are no longer satisfied with passive viewing. They seek participation — a sense of immersion and personalized engagement that resonates on an emotional level. Rooted in curatorial thinking, the new era of AI exhibitions and AR experience design goes far beyond showcasing technology. It redefines how we design interactivity and craft experiential marketing that connects people and stories in unprecedented ways. Through AI-powered real-time responses to visitor behavior and AR visualizations that reveal hidden narratives, every exhibition becomes tailor-made for each individual. This isn’t just an advancement in technology — it’s a transformation in marketing logic, turning every visit into a memorable and meaningful experience. Curious about how this new wave of exhibition innovation works? Let’s dive in and explore how AI and AR are revolutionizing the future of interactive design.
In recent years, exhibitions and experiential marketing have entered a new era. Immersive XR technologies (Extended Reality) and digital asset management allow audiences to move beyond passive viewing, enabling them to actively participate, explore, and share. From AR to VR/MR, exhibitions are evolving from flat, informational displays into fully interactive, three-dimensional experiences.
"Is it possible to use technology to make the work of cleaning staff easier and more efficient?" This question, born from the chairman's care and original intent, led to the creation of AI CLEAN, the brand under Zhi Yao that currently offers the most comprehensive range of smart cleaning models in Taiwan. We specifically invited General Manager Andy to talk about how the brand upholds this original purpose to become the best agent in the smart cleaning industry, and to share his experiences and insights from their collaboration with King One Design.
From static displays to deeply immersive interactions, exhibitions are no longer just about showcasing products—they have become powerful stages for creating brand experiences. As the experiential economy rises, interactive experience marketing has emerged as a key strategy for capturing attention and leaving lasting impressions. By integrating technologies such as AR/VR, motion-sensing devices, and AI-guided tours, brands can turn passive viewing into playful engagement—helping visitors remember by interacting. Looking ahead to 2025, interactive experience marketing continues to evolve, bringing greater surprise and value to exhibitions worldwide.
Since its founding in 1970, UTC FOODS has been dedicated to the innovative development of prepared and legume-based foods. Under the leadership of General Manager Mr. Cheng Chien-Tse, the company continues to grow steadily and creatively, striving to build a food brand that is safe, convenient, and globally competitive.
Under the leadership of the talented young CEO-UE, Heryee Biotech is driven by the core values of “Technological Innovation × Ecological Sustainability.” By integrating microbiology, water treatment, and feed technology, the company delivers comprehensive solutions for the aquarium and aquaculture industries.
6 Different Types of Trade Show Booths You Need to Know
Brand Strategy
What is CIS? Corporate Identity Design that goes hand in hand with exhibition design
Tech Life & Trends
[Travel around the world] Hannover, Germany
Industry Trends
[Exhibition Coverage] Let's Get SMART - Taipei International Machine Tool Show 2019
Industry Trends
3D Logo - The Little Secret in Exhibition Design
Exclusive Perspective
What you need for Situational Design - 2.5 D
Exclusive Perspective
© King One Design, Inc.
