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Today, immersive exhibitions and interactive design have emerged as leading trends in cultural promotion. Stephanie Chen, General Manager and Curator, joined forces with Anthony Chien, Director of the Commerce Development Research Institute (CDRI), to share how the exhibition "EGGNINGA is Coming!" utilizes immersive digital interaction to transform a Taiwanese cultural IP from a book into a live experience for audiences of all ages.
When walking into a museum, exhibition hall, or a large-scale event, have you noticed that 'tour guidance' has evolved far beyond simply pressing a button on an audio device? In recent years, the widely discussed AI Tour Guide has been quietly transforming how we consume information. More than just explaining exhibits, these systems can provide real-time content adjustments based on your specific needs, language, and movement—a revolution powered by the maturity of AI applications and AIaaS (AI as a Service) technology.
In 2025, King One Design planned and designed the exhibition booth for PrimeVOLT, the new energy brand under Asia Power Technology, at the Taiwan International Smart Energy Week and Taiwan International Net-Zero Sustainability Expo. The team also visited the exhibition to interview Mr. Jimmy, General Manager of Taiwan Region, to discuss the brand’s development, future energy trends, and his insights on collaborating with King One Design to create the booth.
When you step into an exhibition, what captures your attention first — the exhibits themselves, or the way you interact with them? Today’s audiences are no longer satisfied with passive viewing. They seek participation — a sense of immersion and personalized engagement that resonates on an emotional level. Rooted in curatorial thinking, the new era of AI exhibitions and AR experience design goes far beyond showcasing technology. It redefines how we design interactivity and craft experiential marketing that connects people and stories in unprecedented ways. Through AI-powered real-time responses to visitor behavior and AR visualizations that reveal hidden narratives, every exhibition becomes tailor-made for each individual. This isn’t just an advancement in technology — it’s a transformation in marketing logic, turning every visit into a memorable and meaningful experience. Curious about how this new wave of exhibition innovation works? Let’s dive in and explore how AI and AR are revolutionizing the future of interactive design.
In recent years, exhibitions and experiential marketing have entered a new era. Immersive XR technologies (Extended Reality) and digital asset management allow audiences to move beyond passive viewing, enabling them to actively participate, explore, and share. From AR to VR/MR, exhibitions are evolving from flat, informational displays into fully interactive, three-dimensional experiences.
"Is it possible to use technology to make the work of cleaning staff easier and more efficient?" This question, born from the chairman's care and original intent, led to the creation of AI CLEAN, the brand under Zhi Yao that currently offers the most comprehensive range of smart cleaning models in Taiwan. We specifically invited General Manager Andy to talk about how the brand upholds this original purpose to become the best agent in the smart cleaning industry, and to share his experiences and insights from their collaboration with King One Design.
From static displays to deeply immersive interactions, exhibitions are no longer just about showcasing products—they have become powerful stages for creating brand experiences. As the experiential economy rises, interactive experience marketing has emerged as a key strategy for capturing attention and leaving lasting impressions. By integrating technologies such as AR/VR, motion-sensing devices, and AI-guided tours, brands can turn passive viewing into playful engagement—helping visitors remember by interacting. Looking ahead to 2025, interactive experience marketing continues to evolve, bringing greater surprise and value to exhibitions worldwide.
Since its founding in 1970, UTC FOODS has been dedicated to the innovative development of prepared and legume-based foods. Under the leadership of General Manager Mr. Cheng Chien-Tse, the company continues to grow steadily and creatively, striving to build a food brand that is safe, convenient, and globally competitive.
Under the leadership of the talented young CEO-UE, Heryee Biotech is driven by the core values of “Technological Innovation × Ecological Sustainability.” By integrating microbiology, water treatment, and feed technology, the company delivers comprehensive solutions for the aquarium and aquaculture industries.
Since the debut of ChatGPT in 2022, generative AI has rapidly advanced, with applications ranging from image generation to spatial navigation. Widely adopted across cultural and traditional industries, it is reshaping how people interact with spaces, content, and brands. Among these innovations, AI-powered guides are transforming museums and exhibition venues by upgrading traditional tours, enhancing cultural storytelling, and revitalizing industry value—bringing greater interactivity and engagement to the visitor experience.
As a leader in the Cash Handling Automation Equipment Market, Masterwork Automodules celebrates its 21st year. A key partner in the company’s growth journey, Marketing Director Kenji has spent nine years with the company, witnessing every pivotal milestone—from building a strong technical foundation to advancing a global brand strategy.
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