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Day Young, a leading Taiwanese green packaging manufacturer, has expanded globally through in-house R&D and integrated production, marking its 9th year at the NRA Show. In this interview with King One Design, Chairman Jacky Lee and GM Alice Lai share how they leverage eco-friendly packaging and their two-year collaboration on exhibit design. By blending space with philosophy, the booth is no longer just a display, but a bridge for sustainable values and international exchange.
As global business connections continue to grow, expanding from domestic markets to international trade shows has become a key strategy for companies seeking new opportunities. Among all overseas destinations, however, why is the United States the first choice for so many brands? The answer lies in its unique market advantages and exhibition ecosystem. Drawing on King One Design's extensive experience in international exhibition planning, this article explores the essential considerations for exhibiting in the U.S. and introduces the most common trade show booth types used across major American exhibitions.
In the fiercely competitive battlefield of the global fastener industry, "speed" and "efficiency" are often the keys to securing a firm foothold in the international supply chain. Pro Power Co., Ltd. has specialized in the wood screw sector for many years, successfully establishing an unshakable competitive advantage in the global market through approachable pricing and rapid lead times.
The “White Cube” has long served as the core concept of mainstream exhibition spaces. Most museums are built around a foundation of white walls, clean ceilings, and light-colored or wooden flooring. However, with the arrival of the digital age, audiences have begun to seek more interactive and engaging viewing experiences. The immersive exhibition space at DG CENTER was created in response to these evolving expectations. Since its opening in 2024, it has quickly become a top choice for brands hosting digital exhibitions, immersive events, and interactive experiences.
n Taipei’s Dadaocheng district, a historic landmark over 90 years old—Sin Hong Choon Tea House—is embracing contemporary audiences with a renewed identity. As the preservation principle of “repair as original” meets rapid changes in digital technology and visitor behavior, how can museums and historic spaces strike a balance between heritage and innovation?In this article, Director Chen Shih-Yu draws on audience research to share how the Tea House redefines its visitors, using AR, digital guides, and curated content to transform a traditional tea merchant into a more inclusive and interactive cultural space.
In an era of information overload, physical exhibitions are no longer just about transmitting data; they are about creating irreproducible sensory adventures. The curatorial key for 2026 lies in transforming interactive design into the "narrative engine" of the Hero's Journey. We no longer allow the audience to remain mere bystanders. Instead, we use technology to spark the "Call to Adventure," empowering them to become the protagonists of the story through the "Actions" of touch and dialogue. When interactive design evolves from technical showing-off to emotional connection, what the audience carries away is no longer just photographs, but profound brand memories.
AI pioneer Jensen Huang stated frankly: “AI technology is evolving from a tool into the core of productivity. Specialized technical skills are no longer the only moat. Those who fail to transform from technical executors into value creators may face job displacement.” In 2026, applications of generative AI will become even more comprehensive and advanced, producing increasingly sophisticated text, images, video, and audio. The visual content industry must confront the challenge of leveraging AI to enhance creative ideation efficiency and strengthen content appeal. At the same time, industry professionals need to continuously learn how to effectively use AI design tools and integrate them with marketing strategies to create greater value conversion and market impact for businesses.
Today, immersive exhibitions and interactive design have emerged as leading trends in cultural promotion. Stephanie Chen, General Manager and Curator, joined forces with Anthony Chien, Director of the Commerce Development Research Institute (CDRI), to share how the exhibition "EGGNINGA is Coming!" utilizes immersive digital interaction to transform a Taiwanese cultural IP from a book into a live experience for audiences of all ages.
When walking into a museum, exhibition hall, or a large-scale event, have you noticed that 'tour guidance' has evolved far beyond simply pressing a button on an audio device? In recent years, the widely discussed AI Tour Guide has been quietly transforming how we consume information. More than just explaining exhibits, these systems can provide real-time content adjustments based on your specific needs, language, and movement—a revolution powered by the maturity of AI applications and AIaaS (AI as a Service) technology.
In 2025, King One Design planned and designed the exhibition booth for PrimeVOLT, the new energy brand under Asia Power Technology, at the Taiwan International Smart Energy Week and Taiwan International Net-Zero Sustainability Expo. The team also visited the exhibition to interview Mr. Jimmy, General Manager of Taiwan Region, to discuss the brand’s development, future energy trends, and his insights on collaborating with King One Design to create the booth.
When you step into an exhibition, what captures your attention first — the exhibits themselves, or the way you interact with them? Today’s audiences are no longer satisfied with passive viewing. They seek participation — a sense of immersion and personalized engagement that resonates on an emotional level. Rooted in curatorial thinking, the new era of AI exhibitions and AR experience design goes far beyond showcasing technology. It redefines how we design interactivity and craft experiential marketing that connects people and stories in unprecedented ways. Through AI-powered real-time responses to visitor behavior and AR visualizations that reveal hidden narratives, every exhibition becomes tailor-made for each individual. This isn’t just an advancement in technology — it’s a transformation in marketing logic, turning every visit into a memorable and meaningful experience. Curious about how this new wave of exhibition innovation works? Let’s dive in and explore how AI and AR are revolutionizing the future of interactive design.
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