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Exhibition Design

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Showroom Design

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Augmented Reality

2019. Mar.

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Introduction of 3D Logo

Logo design booth design

(Pic source: https://www.behance.net/ilovedust)

3D Technology Coming Into Our Lives!

Following the latest trend in technology, King One Design recently reached out to AR and also 3D Logo Design. Though 3D Logo has existed in exhibition use for a long time, yet do you know what exactly they are?

AR Logo design booth design

With the progressive development in technology, we get to see plenty of different 3D technological applications in everyday life. Such as AR experience in machine tool shows to help visitors view giant machines within one touch,  3D drawing to set off the high-quality characters in gaming, etc, these are all the great examples of practical use. As for the exhibition design and decoration, 3D technology can be used on Logo and banners to draw attention also bring out the image of the brand.

 

Now that the logos are getting 3D, we had better get ready for learning more about how the 3D Logos apply in exhibition design. 

 

Following are common forms of 3D Logo:

 

  • 3D Cutting

 

  • Letter-shaped 3D Logos – Lightbox and Front-Lit

 

  • Channel Letters – Back Lit

 

  • LightBox

3D Cutting

3D Cutting is the most common figuration of 3D Logo. Its price is inexpensive, the materials are much lighter and most important of all, it’s extremely versatile. The thickness range from 0.5cm – 3cm. This thickness creates the shadow that 2D Logo cannot provide, which is the key element to stand out among all the other booths. Higher quality comes with a higher price, but it still varies from different materials, so now, let’s take a look at further introductions of 3D cutting Logos:

Taipei Cycle Logo design booth design

2018 Taipei Cycle – YUEN I

The low price yet commonly-seen material is styrofoam + plywood. Simple and exquisite, even the complicated shape of ltters can be cut out. However, the downside is that the color is monotonic and not illuminated.

MWC Logo design booth design

2018 MWC – Egis

Custom-made acrylic board and high-density foam are the other two common materials for 3D logo. As we know, the better quality comes with a higher price, as well as the versatility for customer’s design style. Also, due to its flexibility, the possibilities of damage during the shipping are much lower.

Letter-shaped Logo

There are two types of letter-shaped 3D Logos: (A) Letter-shaped Lightbox and (B) Fron-lit Channel Letters.

MWC Logo design booth design

2018 MWC – Gemtek

(A) Letter-shaped LightboxThe first type we are going to show you is Letter-shaped Lightbox. As its name implies, the whole letter will illuminate, shinning and glowing, serving as a beacon to attract the visitors.

COMPUTEX Logo design booth design

2018 Computex – ATEN

(B) Front-lit Channel Letters. Channel Letters are made of channelume, an imported aluminum material, and LED lights. The front-lit (channel) letters are the most common configuration of channel letters, which, shown in the name, the light only illuminates from the front of the letters.

Back-Lit 3D Logo

Logo design booth design

Pic Source: http://blog.sina.com.tw/ypdesign/article.php?entryid=629697

Back-lit 3D Logo is quite common, which may be my own favorite because it really can bring out the quality. The LED lights are attatched on the back of the 3D letter-shaped Logo to create a silhouette effect. In this way, it can greatly reduce the sharpness on the outline of the logo, and at the same time, the light is softer than front lit.

Lightbox

Lightbox is a rather simple use of lighting but more complicated in terms of structure. There are two types: (A) Lightbox and (B) Halo Lightbox

Logo design booth design

2018 Computex – FSP

(A) Lightbox, I wouldn’t say it’s a 3D but 2.5D Logo. As channel letters, Lightbox also glows, but the light source is not coming from the letter, instead, from the whole box. The production process is rather easy because there is no complicated letter-cutting involved; instead, we use cutting sheel or acrylic on the lightbox to show the shape of the words.  

Logo design booth design

2019 COMPUTEX – DFI

(B) Halo Lightbox, another example of 2.5D Logo,  is quite an interesting application. In terms of structure, the lightbox itself is not exposed to the visitors and the letters are not in 3D form. On the other hand, the lightbox is hidden on the back of the wall, so the light is shining through the letter-shaped gap to create a glowing logo.

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