What you need to know about Interaction Design!

2020. July. 1495

Among all types of exhibition activities, which one is the most suitable and eye-catching one? You have to admit this, the most influential, nowadays, is INTERACTION DESIGN. With both emotional and rational factors, interaction design has become such a hit in the exhibition and, undoubtedly, a powerful one!

What is Interaction Design?

Interaction design, often abbreviated as IxD, is the practice of designing interactive digital products, environments, systems, and services.

What is a better environment for Interaction Design?

Good interactive design can bring a large number of people to the booth, greatly increase the heat of the booth, and driving more traffic! In addition, Interactive Design mostly uses somatosensory, interactive walls, AR/VR and other mainstream technologies. It is highly compatible and easy to match with different themes of the exhibitions, plus sufficient 3D modeling, graphic design, multimedia, and immersive exhibitions, finally we will make any kind of interaction possible!

Usually, we would put cognitive psychology into consideration when it comes to Interaction Design. We need thorough study on customers behavior therefore to create friendly UI service. With some tricky hints, the customers would be “actively” involved in the game or activity, so that the brand story and product information could get max exposure. 


Before jumping directly into planning an Interaction Design, don’t forget to keep this in mind -- Personal Experience wins over any other excitement. And this is the foundation of Interaction Design. Through various emotional and rational factors such as sense, feel, think, act, and relate, the brand image could be brought out and drive the traffic in.


Read: What is Experiential Marketing?

Common forms of Interaction Design

a. Interaction Device: Touch Surface/Screen


The first type of Interaction Design is an easy one “Interaction Device”. According to its name, it highly depends on the device itself, less 2D and 3D design required. There are some commonly-used devices, such as, interactive wall and interactive table.  The core technology is “Somatosensory Detection”, using the principle of Depth Sensing, sensing human bone structure through infrared can produce corresponding interactive results.


The story of interactive table will start from the traditional grid situation and be added one by one through the interactive blocks of the “solution”. Combined with the lively animation effects and text descriptions, visitors can clearly understand the establishment of the smart grid and the interaction process. Utility, and finally end with the image of "smart city" to convey the concept of "smart grid, creating a new life."

b. Multimedia Interaction Design: Augmented Reality


The second type is multimedia, which usually means two, or more than two, kinds of media that interaction between human and machine. In our case, we can see the combination of AR. We can make the factory move and showcase the whole production line alive and kicking! With further polish, we believe this APP can definitely become a staff training system. 


“Tyre Maker” is undoubtedly a branding tool! The innovation and creativity takes the traditional industry value fly with the trendy technology AR. With its fun and interaction, you only need a mobile phone or a tablet to experience the factory, the production line, and the whole brand story behind it!

c. Immersive Interaction Design: Virtual Reality



The last type is immersive oriented design. We usually would just use “VR” to replace it. Currently standard virtual reality systems use either virtual reality headsets or multi-projected environments to generate realistic images, sounds and other sensations that simulate a user's physical presence in a virtual environment. 

VR game is the most commonly seen applicaition in exhibition. In the video, you would see players with VR headsets at Beijing Animation Exhibition. They held the device to interact with the virtual world obejcts. In exhibition Interaction Design, we would suggest the exhibitors to project the game screen onto the wall to attract the attendees, resulting in higher traffic and more visiting rate.

Exhibition Interaction Design Case Study

Taipower AR Glasses 

This is the second time we worked with Taipower Company. To our excitement, we have to combine both AR and drone and make it into a game! Erasing the border of real and virtual world, the player can fly with the drone and seen from the it, even with first person view! It is not only a game but also a much safer technology to reduce the danger of electronic tower examination work.

ANA Exhibition Interactive Game 

This is the first type of Interaction Design. We used somatosensory technology that detects the motion from the body weight to control the airplane. At the exhibition, we make the booth one of the top-visited booths in the show. Through projecting the game to the big screen on the stage and MC promoted, the visitors can hop on the journey to explore the flying journey with ANA. 

You First Digital Transformation Solution!
Latest Videos
  • 【See the design in 1 minute】 2022 Taipei International Food Show debuts, builds a corporate brand display booth with eye-catching store specifications, and moves the bar directly to the exhibition hall?

  • 【Show Window Counter Design】 Shopline pop-up counters are stationed in Eslite Nanxi Store! Leading the New Trend of Zhongshan Station Business District

  • [1 minute to see the design] TECO TECO Exhibition Web AR system application everyone can have AR technology Hannover Messe Hannover Messe Germany

  • [See design in 1 minute] 2022 Kaohsiung Smart City Exhibition was grandly held in Kaohsiung Exhibition Center

  • 【Company Interview Special Issue】Why did the traditional mechanical broaching faucet transform? Chengyou Precision Machinery converted the online exhibition mode, and the business marketing efficiency increased by 3 times against the trend!

  • 【Museum Exhibition Design】 Keelung Port History Museum Space Design "Port Town Time" Keelung Attraction/Exhibition/Interior Design

  • [1 minute to see the design] 2022 Taipei Bicycle Show booth design 3D design guide reading Eurobike Booth design must see before the trip

  • 【Public space design】Solar economic highlights! Chenya Power Solar Photoelectric Education Exhibition Hall / Space Creation

  • 【Design in a minute】INDIAN GAMING TRADESHOW & CONVENTION (NIGA 2022) Booth design by KingOne-Design

  • 【Look at Design in One Minute】 2022 Satellite Global Space Business Opportunity Matchmaking Association - King One Design

  • Top 5 public space design selections Wang Yi Design's interior design success stories 2022 company's first choice

  • Top 5 AR VR APP Design Selections Kingone Interactive Auxiliary development business to improve performance success stories 2022 first choice for enterprises

  • Top 5 Digital Exhibition Selections Wang Yi Design Successful Cases of Metaverse Online Exhibition Design 2022 Enterprise Choice

  • Top 5 Interior Design Selections Wang Yi Design Commercial Space Design Success Stories 2022 Enterprise Choice

  • [Building the Metaverse] Fine 3D modeling Building MSi MSI Metaverse Digital Display Room 360 Surround VR Technology Application Interactive Game Design Online Exhibition

  • 【Building the Metaverse】 Brand-new Ai smart guide technology to lead the tour

  • [Universal Luck in the Year of the Tiger] Wang Yi Design congratulates everyone, Happy New Year 2022, Tiger welcomes the Chinese New Year, Yao Cai congratulates the New Year

  • 【Building the Metaverse】 How 3D Modeling Helps Create Online Exhibitions! Siemens Online Forum (15 Second Trailer / 15 Second Trailer )

  • [One minute to see the design] Tsai Ing-wen came to the 2021 Taiwan International Smart Energy Week to pay attention to the development of green energy. The exhibition booth of the Bureau of Standards and Inspection was on-site and the online exhibition exceeded 90,000 people. Exhibition booth design and online virtual special exhibition planning

  • [Design in one minute] Vice President Lai Qingde visited the 2021 Taipei International Automation Industry Exhibition Guangyun Machinery Omron OMRON Taiwan Aoteng Huishi Medical Electronics Du Yi Jie Feng Weilin Electronics

  • [Look at the design in one minute] The first choice for exhibition design and marketing! The secret to the surge in exhibition popularity -SEMICON TAIWAN 2021 - King One Design

  • [Interior Design] 2022 New Year’s New Immersive Unpacking Nangang World Pearl 4D Demonstration Theater Virtual House Experience Three-dimensional Projection, 3D Modeling-King One Design

  • [Look at the design in one minute] 2022 New Year, the first choice for exhibition design and marketing! The secret to the surge in exhibition popularity-2021 Taipei International Industrial Automation Exhibition-OMRON

  • [Look at the design in one minute] New Year's first development field design! 2021 Taipei International Industrial Automation Exhibition-Taiwan Aoteng / Medical Electronics / Huishi Technology

  • [Design in one minute] 2021 Taipei International Industrial Automation Exhibition-Guangyun Machinery

  • [Digital Online Exhibition] Siemens Digital Enterprise Virtual Expo and Online Forum Exchange Meeting/3D Modeling Technology/VR Technology Application/Web Design

  • [Museum decoration] Space design of the south courtyard of the Forbidden City East Asian Tea Culture Exhibition Forbidden City/Exhibition/Interior Design

  • [Digital Online Exhibition Design] The behind-the-scenes design of the 360 digital exhibition room of the Gaoyi Humanities Society

  • [Digital Interactive Design] TAIROA AI International Value-added Smart Manufacturing Online Matchmaking Meeting

  • [Showroom Design] Thermomix 50th Anniversary Pop-up Store in Xinyi District

  • [Exhibition design] Exclusive exposure behind the scenes of Taiwan's boutique Future Park

  • 【Digital Interactive Design】Fight against the epidemic! Online exhibition 360-degree surround Jinfeng punching machine 3D modeling-King One Design

  • [Digital Interactive Design] Zituo Hongyu AR APP & Computer Dual Version

  • [Digital Interactive Design] Online Exhibition Virtual 3D Model Building Application Xinji Information

  • [Exhibition Digital Design] 2021 Smart City Exhibition: New Taipei City Government

  • [Exhibition Design] 2021 Smart City Exhibition: China Insurance Technology Group

  • [Image video]: Design of large-scale brand event exhibition venue

  • The product is digitized, no longer afraid of the epidemic!

  • [Augmented Reality] Multimedia Interactive Table-Smart Grid Vision City

  • Virtual Reality Application-TIE Booth Power x Jinmen Smart Network-King One Design

  • [Online Booth] Siemens Virtual Exhibition-King One Design

  • [Online Exhibition] Taiwan National Pavilion TAMI 4.0

  • [Online Exhibition] M'SIA-PLAS 2020 Malaysia International Rubber, Plastics and Mould Exhibition

  • Large-scale brand event | See through in 30 seconds, Taiwan's boutique Future Paradise

  • [Showroom] New Taipei Library-Danhai Small Study Room|King One Design

  • [CES2020-Bionime Huaguang Biotechnology] Close to the most realistic product experience: Huaguang blood glucose meter AR game!

  • Nangang Tire | Digital Transformation Interview Record-King One Design