What is AR and VR? TOP 3 AR Solutions in Exhibition Marketing Plan!|KingOne Design

Close

Close

Close

What is AR and VR? TOP 3 AR Solutions in Exhibition Marketing Plan!

2020. Mar. 11486

In what world you haven’t hear of AR/VR? With the rapid developing technology, you will be able to see the fancy Augmented Reality interactive surface from the lab scene in <CSI: Miami > within years. Or you could also see Virtual Reality games in <Black Mirror> by NETFLIX. The characters dived into the virtual world, experiencing the highlighted sensations from virtuality to reality. Well, if you are still a bit confused about what I am talking about, please keep reading this article! Let’s unlock the secret of AR/VR!

What is AR?

Augmented Reality is not about replacing the reality; instead, it is to add a virtual object into the real world.

Speaking of AR (Augmented Reality), the easiest explanation is that we bring a digital or virtual object into real world, and furthermore, we can develop into more interactions or giant machines into a tiny space, such as BOOTH! There are also a lot of business AR examples, such as gaming, museum guides, and exhibition marketing. 

 

 

Examples - Pokemon Go & Wizards Unite

 

One of the most well-known AR cases is Pokemon Go and Wizards Unite from NIANTIC. In the game, you can see both “roads in reality” and “virtual pokemon/magical creature” at the same time from your phone. This is exactly the magic of Augmented Reality. 

What is VR?

Virtual reality takes users from real environment to a completely immersed virtual world presented by the head-mounted display.

Different from AR, Virtual Reality will make users immersed into a complete virtual world without any access to the outer real environment. For most of the interactions will be done by controllers or joysticks. Most of the applications are on the games, simulation training, and pre-work training. With a simple head-mounted equipment, the users can dive into the virtual world while practicing and experiencing the same operation in the real world; meanwhile, it can reduced the danger if the work is with high risk or with the pricey equipment. 

 

 

Examples - Black Mirror by NETFLIX

 

 

The world-famous anthology TV series “Black Mirror” has a VR gaming themed episode on Season5. The two leading roles started playing VR game “Striking Viper”. It transmitted the environmental information to the brain by wearing a specific device, and then produces a virtual reality. Although at the current stage of scientific and technological development, we are still unable to enjoy the full sensory immersion in the film, most of which are mainly visual, but the technology in the film is believed to be within reach.

TOP 3 AR Solutions to Exhibition Marketing Plans

(1) Image Target - Revolutionary Portal to the Better Marketing Plan

 

 

Without any doubts, the main battlefield for AR business application is at EXHIBITION industry. If you want to stand out among thousands of booths, the visual impacts from pictures or videos are critical, more preferably, if it highly connected to the logo and company’s image. And guess what? Image Target exactly works like this. 

 

Image Target is the basic foundation technology of AR. We have to scan a very specific and detailed picture as the key to open the portal to the virtual world. The underlying logic is the same as QR code, but Image Target actually an upgrade version because it needs more detailed pictures and more compatible to any kinds of marketing campaign! 

(2) Digitalization - Revolutionary Portal to the Better Marketing Plan

 

 

Different exhibition halls have different restrictions and area limitations, which we have to take into consideration while designing the booth. Moreover, the weight limit differs from halls to halls, and the exhibitors also need to decide which machine to display accordingly. However, with the AR technology comes handy, the visitors can access to the machine on a tablet within one touch, sparing more free spaces for flexible use.

 

(3) Interactive Experience - Bring the Brand Close to Customers

 

Among all the useful methods you may think of, “interactive” activities are always the first and most popular one that gets applied; furthermore, with the rapid development of technology, AR/VR has stepped into the exhibition business as well, and it seems undoubtedly unstoppable!  

 

Our client ANA Airlines showcased an AR interactive game in Taipei International Travel Fair 2019. Combining both O2M and O2O interactive activity, we project the game to the big screen on the stage, serving as the best eye-catching tool for MC to heat up the crowd, increasing the traffic with no efforts.  

AR Experience by King One Design

We created an interactive experience game for Bionime in CES2020, to demonstrate a potential using situation for blood sugar meter. The player would be introduced into an immersive environment to learn about the products with our game.

Have you ever wondered what is the view seen from a flying drone? In this case, we got it covered. With the head-mounted equipment, the user can see the simulation with the first-person view from the drone. We can control and learn how the drone works for the high voltage tower examination process.  

Be Creative, Be Digital | Your First AR Solution Provider
HOT!
Latest Videos
  • 【See the design in 1 minute】 2022 Taipei International Food Show debuts, builds a corporate brand display booth with eye-catching store specifications, and moves the bar directly to the exhibition hall?

  • 【Show Window Counter Design】 Shopline pop-up counters are stationed in Eslite Nanxi Store! Leading the New Trend of Zhongshan Station Business District

  • [1 minute to see the design] TECO TECO Exhibition Web AR system application everyone can have AR technology Hannover Messe Hannover Messe Germany

  • [See design in 1 minute] 2022 Kaohsiung Smart City Exhibition was grandly held in Kaohsiung Exhibition Center

  • 【Company Interview Special Issue】Why did the traditional mechanical broaching faucet transform? Chengyou Precision Machinery converted the online exhibition mode, and the business marketing efficiency increased by 3 times against the trend!

  • 【Museum Exhibition Design】 Keelung Port History Museum Space Design "Port Town Time" Keelung Attraction/Exhibition/Interior Design

  • [1 minute to see the design] 2022 Taipei Bicycle Show booth design 3D design guide reading Eurobike Booth design must see before the trip

  • 【Public space design】Solar economic highlights! Chenya Power Solar Photoelectric Education Exhibition Hall / Space Creation

  • 【Design in a minute】INDIAN GAMING TRADESHOW & CONVENTION (NIGA 2022) Booth design by KingOne-Design

  • 【Look at Design in One Minute】 2022 Satellite Global Space Business Opportunity Matchmaking Association - King One Design

  • Top 5 public space design selections Wang Yi Design's interior design success stories 2022 company's first choice

  • Top 5 AR VR APP Design Selections Kingone Interactive Auxiliary development business to improve performance success stories 2022 first choice for enterprises

  • Top 5 Digital Exhibition Selections Wang Yi Design Successful Cases of Metaverse Online Exhibition Design 2022 Enterprise Choice

  • Top 5 Interior Design Selections Wang Yi Design Commercial Space Design Success Stories 2022 Enterprise Choice

  • [Building the Metaverse] Fine 3D modeling Building MSi MSI Metaverse Digital Display Room 360 Surround VR Technology Application Interactive Game Design Online Exhibition

  • 【Building the Metaverse】 Brand-new Ai smart guide technology to lead the tour

  • [Universal Luck in the Year of the Tiger] Wang Yi Design congratulates everyone, Happy New Year 2022, Tiger welcomes the Chinese New Year, Yao Cai congratulates the New Year

  • 【Building the Metaverse】 How 3D Modeling Helps Create Online Exhibitions! Siemens Online Forum (15 Second Trailer / 15 Second Trailer )

  • [One minute to see the design] Tsai Ing-wen came to the 2021 Taiwan International Smart Energy Week to pay attention to the development of green energy. The exhibition booth of the Bureau of Standards and Inspection was on-site and the online exhibition exceeded 90,000 people. Exhibition booth design and online virtual special exhibition planning

  • [Design in one minute] Vice President Lai Qingde visited the 2021 Taipei International Automation Industry Exhibition Guangyun Machinery Omron OMRON Taiwan Aoteng Huishi Medical Electronics Du Yi Jie Feng Weilin Electronics

  • [Look at the design in one minute] The first choice for exhibition design and marketing! The secret to the surge in exhibition popularity -SEMICON TAIWAN 2021 - King One Design

  • [Interior Design] 2022 New Year’s New Immersive Unpacking Nangang World Pearl 4D Demonstration Theater Virtual House Experience Three-dimensional Projection, 3D Modeling-King One Design

  • [Look at the design in one minute] 2022 New Year, the first choice for exhibition design and marketing! The secret to the surge in exhibition popularity-2021 Taipei International Industrial Automation Exhibition-OMRON

  • [Look at the design in one minute] New Year's first development field design! 2021 Taipei International Industrial Automation Exhibition-Taiwan Aoteng / Medical Electronics / Huishi Technology

  • [Design in one minute] 2021 Taipei International Industrial Automation Exhibition-Guangyun Machinery

  • [Digital Online Exhibition] Siemens Digital Enterprise Virtual Expo and Online Forum Exchange Meeting/3D Modeling Technology/VR Technology Application/Web Design

  • [Museum decoration] Space design of the south courtyard of the Forbidden City East Asian Tea Culture Exhibition Forbidden City/Exhibition/Interior Design

  • [Digital Online Exhibition Design] The behind-the-scenes design of the 360 digital exhibition room of the Gaoyi Humanities Society

  • [Digital Interactive Design] TAIROA AI International Value-added Smart Manufacturing Online Matchmaking Meeting

  • [Showroom Design] Thermomix 50th Anniversary Pop-up Store in Xinyi District

  • [Exhibition design] Exclusive exposure behind the scenes of Taiwan's boutique Future Park

  • 【Digital Interactive Design】Fight against the epidemic! Online exhibition 360-degree surround Jinfeng punching machine 3D modeling-King One Design

  • [Digital Interactive Design] Zituo Hongyu AR APP & Computer Dual Version

  • [Digital Interactive Design] Online Exhibition Virtual 3D Model Building Application Xinji Information

  • [Exhibition Digital Design] 2021 Smart City Exhibition: New Taipei City Government

  • [Exhibition Design] 2021 Smart City Exhibition: China Insurance Technology Group

  • [Image video]: Design of large-scale brand event exhibition venue

  • The product is digitized, no longer afraid of the epidemic!

  • [Augmented Reality] Multimedia Interactive Table-Smart Grid Vision City

  • Virtual Reality Application-TIE Booth Power x Jinmen Smart Network-King One Design

  • [Online Booth] Siemens Virtual Exhibition-King One Design

  • [Online Exhibition] Taiwan National Pavilion TAMI 4.0

  • [Online Exhibition] M'SIA-PLAS 2020 Malaysia International Rubber, Plastics and Mould Exhibition

  • Large-scale brand event | See through in 30 seconds, Taiwan&#39;s boutique Future Paradise

  • [Showroom] New Taipei Library-Danhai Small Study Room|King One Design

  • [CES2020-Bionime Huaguang Biotechnology] Close to the most realistic product experience: Huaguang blood glucose meter AR game!

  • Nangang Tire | Digital Transformation Interview Record-King One Design