The changes brought about by immersive 3D digital platforms! The three key digital application keywords in the consumer electronics industry.|KingOne Design

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The changes brought about by immersive 3D digital platforms! The three key digital application keywords in the consumer electronics industry.

2023. Dec. 5183King One Design

Photo Credit:Freepik

The consumer electronics industry stands at the forefront of digital transformation.

Unfolding the global map with digital mobility as the focal point, the consumer electronics industry emerges as the sector most adept at capturing the trends of digital transformation. From the East to the West, there are countless success stories, with companies such as Panasonic, ASUS, Samsung, Apple, HP, and others leading the way in digital transformation. These industry players excel in optimizing user interfaces, incorporating sensory elements, leveraging data analytics, exploring multimedia applications, embracing artificial intelligence (AI), and deeply embedding innovative services in the hearts of users. Their prowess in digital transformation not only propels their own growth but also stimulates the development of the vertical industry chain.

The application of digital transformation has become a crucial trend in the transformation of the consumer electronics industry. Faced with the changing habits of consumers, including the increasing prevalence of online shopping and mobile usage, companies need to meet consumer demands and maintain a competitive edge through digitized sales, marketing, and customer experiences.

Photo Credit:Freepik

Let's now explore the future trends and strategic applications in the consumer electronics industry:

The three key digital application keywords in the consumer electronics industry are:

1.AI
The widespread adoption and application of AI technology have had a profound impact on various aspects of product design, manufacturing, marketing, sales, and customer experience. Consumer electronics companies leverage AI technology to gain a better understanding of consumer needs and preferences, thereby developing products that align more closely with market demands.

2.Metaverse
Metaverse is a space composed of virtual worlds and virtual reality experiences, representing a new interconnected internet realm that can interact and merge with the real world. This implies that consumers can experience richer product content and functionality in a virtual environment, thereby enhancing consumer satisfaction and loyalty.

3.Augmented Reality (AR) technology

The consumer electronics industry can enhance consumer experiences and engagement, increase brand awareness and loyalty, and capture more business opportunities by leveraging Augmented Reality (AR) technology. Through AR, virtual elements can be seamlessly integrated into the real world, elevating the overall consumer experience.

With the flourishing development of AI technology, the metaverse, and AR technology, the future of the consumer electronics industry is poised to witness increasingly diverse and personalized trends. This shift presents both opportunities and challenges for the industry. Therefore, businesses need to continuously innovate, adopting new business models to meet consumers' demands for innovation and high-quality products, thereby delivering greater value to the market.

Creating an immersive experiential space to convey brand stories and advantages.

The consumer electronics industry, equipped with the advantages of digital transformation, is witnessing the flourishing development of online marketing in the post-pandemic era, driven by advancements in digital technology. By adeptly leveraging the aforementioned three key elements, the industry aims to provide consumers with richer and more authentic experiences, leading to the creation of new business models. Websites, being the primary arena for these experiences, must showcase a wealth of visual information and offer immersive interactive experiences. Traditional 2D websites are no longer sufficient, making 3D website platforms the optimal choice for providing immersive experiences. Tailoring dedicated contextual spaces for different products and services increases the potential for product sales. The following are common applications:

1. Scenario Scenes

Many products can be used in different scenarios. Through a 3D website, various scenes can be quickly switched to demonstrate the practicality of the product. For example, a high-performance computer can be showcased in home and warehouse settings.

King One Design plans various scenarios online for E Ink., providing a clear and comprehensive overview of product applications.

2. Multi-Industry Applications Aerial View

Certain products can be applied across multiple industries. Utilizing an aerial view on a 3D website allows for the simultaneous presentation of various industries, providing a clear depiction of the product's versatility in different application areas. For example, chips can be applied across diverse industries.

Utilizing an aerial view enables the demonstration of the product's cross-disciplinary applications.

3. Online Showcase Center

For products with larger volumes or a wide range of models and styles, a 3D website can create a single expansive space to simultaneously display multiple machines for consumers to choose from and compare. For example, professional machines can showcase all styles and performance models at once.

King One Design's website for Chroma ATE allows for a 360-degree comprehensive view of the details of various machine models.

Integrating online and offline experiences, the 3D interactive platform crafted through the combination of the three key elements.

The 3D interactive platform injects more innovative elements into the consumer electronics industry, enhancing product competitiveness. Simultaneously, it provides consumers with a richer, more intuitive user experience. It effectively integrates online and offline assets, allowing consumers to gain a more comprehensive understanding of the brand.

1. 3D Electronic Catalog

Product introductions can accommodate various formats of data, such as 2D EDMs, 3D dynamic displays, and videos. When data is centrally managed, it can be set to open during trade shows, ensuring company confidentiality. Additionally, it features a Web AR function button for consumers to experience product dimensions and spatial awareness.

3D Stereoscopic Displays Showcase Product Details.

2. Smart Navigation

Automated navigation allows users to follow a pre-set script, accompanied by voice introductions, enabling a quick understanding of all the highlights of the online exhibition. This fully replicates the experience of having a guide on-site, allowing businesses to highlight all advantages and guide users seamlessly through the exhibition.

King One Design assisted AXISCO in designing an online exhibition space, incorporating AI-powered smart navigation to enhance visitor engagement and prolong their dwell time.

Explore more of AXISCO's online exhibition space.

3. Multi-User Chat Rooms

Offering the optimal interactive platform for business and customers, it allows segmentation based on topics or personnel. It supports multi-user group discussions and can be equipped with automated responses, ensuring continuous communication with consumers 24/7.

Through OMO (Online Merges with Offline) content display, business opportunities explode 24/7! The online showcase content can be seamlessly integrated into offline events using tablets or touch screens for business presentations, facilitating on-the-spot mini-introduction sessions at the booth. It can also serve as an electronic poster, allowing event attendees to freely explore the company's products and services by clicking, maximizing the effectiveness of booth presentations.

Conclusion: The consumer electronics industry must keep pace with the OMO trend to reach Digital Transformation 2.0.

Photo Credit:Freepik

At the forefront of digital transformation, the consumer electronics industry has entered the phase of Digital Transformation 2.0, emphasizing integration, intelligence, and data-driven approaches. Consumer electronics enterprises must focus on advanced digital technologies such as artificial intelligence, machine learning, and the Internet of Things to enhance production efficiency, innovate products, and provide more personalized consumer experiences. Creating innovative digital interactive platforms can elevate consumer experiences, meet the demand for innovative and high-quality products, and provide consumers with a more comprehensive understanding of the brand, ultimately fostering greater brand trust.

Moreover, sustainable development is an international trend, and industries worldwide are focusing on implementing ESG practices. In the face of rapid changes, the consumer electronics industry needs to utilize digital interactive platforms to drive its development. With a one-time setup that allows for sustainable use, these platforms can continuously update and expand showcase content. This not only contributes to environmental protection but also enhances consumers' positive perception of the brand.

Want to learn more? Check out the iEXPOKiT solution now. Explore more about the 3D digital platform. Contact King One now to build your 3D digital platform.
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