Close

Close

Close

TOP 3 Color Choices for Exhibition Design

2018. Sep. 7424

“Red: the blood of angry men!

Black: the dark of ages past!

Red: a world about to dawn!

Black: the night that ends at last!”

(quoted from musical Les Misérables)

A good beginning is half the battle. In terms of design, it is color that makes the beginning good, and then we get to talk about the rest.

 

In the world famous musical “Les Misérables,” you could see how the characters referred red and black to rage and anger. This is what Color Psychology exactly all about – how different colors influence people’s mind individually.

 

It’s just so easy to implant the ideas of color psychology into any design project that people would not notice them at all; moreover, they probably don’t know they are already under the influence of color psychological control.

 

As a design company, King One Design concludes three top-used color in exhibition booth/stand design, showing you how to combine color and the brand image in order to create the most eye-catching booth/stand in the exhibition.

 

Here are the TOP 3 color choices for exhibition design:

  • Earth Color Tone
  • Contrast Color Tone
  • Ultra Red

 

We will be covering it one by one through our recent case work – Eurobike Exhibition.

♦ Earth Color Tone – Nature and Comfort

First, we’d like to introduce the most suitable color tone for the bike brand: earth color tone! The earth color gives people the sense of comfort and nature texture. It releases people’s tense and nervousness.

 

Chinese brand FUERDI chose earth color tone as their main color tone; to add a touch of more nature texture, they also printed blue sky and wild field on the back panel. The overall style conveyed a relaxing and comfortable atmosphere as if you could breath in all the fresh air from the nature. What a perfect combination, the relaxing atmosphere and the nature texture of earth color tone! It showed the true spirit of FUERDI.

exhibition booth design

♦ Contrast Color Tone – Eye-catching and Energetic

Among all the other fancy booths, how to create an eye-catching booth is always the first purpose that we think about! Sometimes simplicity could do the favor, but… maybe we need some “contrast” to help a little bit.

 

Yes, using the white color in majority part of the design, however we added a slight of tint yellow and sky blue into it for the purpose of pursuing the sense of contrast energy. Besides, SUNNYWHEEL is a brand with a lot outdoor vibrancy, so we created a small circular shape of artificial green area with colorful little balls to highlight the booth.

exhibition booth design

♦ Ultra Red – Speed and Powerful

Last but not least, the most powerful color of all – Ultra Red! Generally speaking, red is not a common main color tone we would use in booth design because it is just too dominant, and people would easily  get attracted, yet at same time, the eyes would easily get tired when staring at it for a period of time. However, this is an exception!

 

Famous Japanese bike brand IRC boldly chose Ultra Red as the main color tone for the booth. With two triangle banners, the speed and power was conveyed through the color red and the sharpness of triangle. Furthermore, for the purpose of  reducing the intensity of red and tiredness of staring it, we used white to complement with red. The overall design brought out the professional side of IRC and the powerful side of the brand at the same time.

exhibition booth design

These TOP 3 used color choices are the best examples of how color psychology implanted in to booth design and showed the intentional image to the attendees.  KingOne Design always put our client in first place and build the design based on their needs, including graphic design, to offer complete and diversity of custom-made service.

HOT!
Latest Videos
  • [See design in 1 minute] 2022 Kaohsiung Smart City Exhibition was grandly held in Kaohsiung Exhibition Center

  • 【Company Interview Special Issue】Why did the traditional mechanical broaching faucet transform? Chengyou Precision Machinery converted the online exhibition mode, and the business marketing efficiency increased by 3 times against the trend!

  • 【Museum Exhibition Design】 Keelung Port History Museum Space Design "Port Town Time" Keelung Attraction/Exhibition/Interior Design

  • [1 minute to see the design] 2022 Taipei Bicycle Show booth design 3D design guide reading Eurobike Booth design must see before the trip

  • 【Public space design】Solar economic highlights! Chenya Power Solar Photoelectric Education Exhibition Hall / Space Creation

  • 【Design in a minute】INDIAN GAMING TRADESHOW & CONVENTION (NIGA 2022) Booth design by KingOne-Design

  • 【Look at Design in One Minute】 2022 Satellite Global Space Business Opportunity Matchmaking Association - King One Design

  • Top 5 public space design selections Wang Yi Design's interior design success stories 2022 company's first choice

  • Top 5 AR VR APP Design Selections Kingone Interactive Auxiliary development business to improve performance success stories 2022 first choice for enterprises

  • Top 5 Digital Exhibition Selections Wang Yi Design Successful Cases of Metaverse Online Exhibition Design 2022 Enterprise Choice

  • Top 5 Interior Design Selections Wang Yi Design Commercial Space Design Success Stories 2022 Enterprise Choice

  • [Building the Metaverse] Fine 3D modeling Building MSi MSI Metaverse Digital Display Room 360 Surround VR Technology Application Interactive Game Design Online Exhibition

  • 【Building the Metaverse】 Brand-new Ai smart guide technology to lead the tour

  • [Universal Luck in the Year of the Tiger] Wang Yi Design congratulates everyone, Happy New Year 2022, Tiger welcomes the Chinese New Year, Yao Cai congratulates the New Year

  • 【Building the Metaverse】 How 3D Modeling Helps Create Online Exhibitions! Siemens Online Forum (15 Second Trailer / 15 Second Trailer )

  • [One minute to see the design] Tsai Ing-wen came to the 2021 Taiwan International Smart Energy Week to pay attention to the development of green energy. The exhibition booth of the Bureau of Standards and Inspection was on-site and the online exhibition exceeded 90,000 people. Exhibition booth design and online virtual special exhibition planning

  • [Design in one minute] Vice President Lai Qingde visited the 2021 Taipei International Automation Industry Exhibition Guangyun Machinery Omron OMRON Taiwan Aoteng Huishi Medical Electronics Du Yi Jie Feng Weilin Electronics

  • [Look at the design in one minute] The first choice for exhibition design and marketing! The secret to the surge in exhibition popularity -SEMICON TAIWAN 2021 - King One Design

  • [Interior Design] 2022 New Year’s New Immersive Unpacking Nangang World Pearl 4D Demonstration Theater Virtual House Experience Three-dimensional Projection, 3D Modeling-King One Design

  • [Look at the design in one minute] 2022 New Year, the first choice for exhibition design and marketing! The secret to the surge in exhibition popularity-2021 Taipei International Industrial Automation Exhibition-OMRON

  • [Look at the design in one minute] New Year's first development field design! 2021 Taipei International Industrial Automation Exhibition-Taiwan Aoteng / Medical Electronics / Huishi Technology

  • [Design in one minute] 2021 Taipei International Industrial Automation Exhibition-Guangyun Machinery

  • [Digital Online Exhibition] Siemens Digital Enterprise Virtual Expo and Online Forum Exchange Meeting/3D Modeling Technology/VR Technology Application/Web Design

  • [Museum decoration] Space design of the south courtyard of the Forbidden City East Asian Tea Culture Exhibition Forbidden City/Exhibition/Interior Design

  • [Digital Online Exhibition Design] The behind-the-scenes design of the 360 digital exhibition room of the Gaoyi Humanities Society

  • [Digital Interactive Design] TAIROA AI International Value-added Smart Manufacturing Online Matchmaking Meeting

  • [Showroom Design] Thermomix 50th Anniversary Pop-up Store in Xinyi District

  • [Exhibition design] Exclusive exposure behind the scenes of Taiwan's boutique Future Park

  • 【Digital Interactive Design】Fight against the epidemic! Online exhibition 360-degree surround Jinfeng punching machine 3D modeling-King One Design

  • [Digital Interactive Design] Zituo Hongyu AR APP & Computer Dual Version

  • [Digital Interactive Design] Online Exhibition Virtual 3D Model Building Application Xinji Information

  • [Exhibition Digital Design] 2021 Smart City Exhibition: New Taipei City Government

  • [Exhibition Design] 2021 Smart City Exhibition: China Insurance Technology Group

  • [Image video]: Design of large-scale brand event exhibition venue

  • The product is digitized, no longer afraid of the epidemic!

  • [Augmented Reality] Multimedia Interactive Table-Smart Grid Vision City

  • Virtual Reality Application-TIE Booth Power x Jinmen Smart Network-King One Design

  • [Online Booth] Siemens Virtual Exhibition-King One Design

  • [Online Exhibition] Taiwan National Pavilion TAMI 4.0

  • [Online Exhibition] M'SIA-PLAS 2020 Malaysia International Rubber, Plastics and Mould Exhibition

  • Large-scale brand event | See through in 30 seconds, Taiwan's boutique Future Paradise

  • [Showroom] New Taipei Library-Danhai Small Study Room|King One Design

  • [CES2020-Bionime Huaguang Biotechnology] Close to the most realistic product experience: Huaguang blood glucose meter AR game!

  • Nangang Tire | Digital Transformation Interview Record-King One Design