Anywhere Door to Exhibition - Contextual Booth Design |KingOne Design




Anywhere Door to Exhibition - Contextual Booth Design

2019. Nov. 13445


There are so many different types of professional exhibitions all over the world. Today we are going to see one of the hottest type – Gaming Exhibition, G2E Asia; furthermore, you will discover the secret of contextual booth design and how it brings the traffic more than other kinds.



King One Design, together with XSG, participated in G2E Asia and G2E Las Vegas. We brought the concept of contextual design into the booth and helped XSG to build an outstanding booth with eye-catching banner

Besides the banner that tells the brand story, we also introduce the magic of contextual design to XSG. By creating a simulated and contextual environment, the attendees are more likely to relate themselves to the products and brand, both emotionally and physically, creating better user experience without the need of staffs explaining so much on set.



Reveal the Secret of Contextual Design 


Apart from structure design and construction methods, we believe it is also critical to be aware of how to create an interactive experience with booth itself. Throughout the experience of visiting the booth, the attendees undergo the whole new immersive environment, leaving a stronger and better user experience. 


By incorporating the contextual design, the dream of an immersive environment within one booth becomes achievable. Later on, we are going to discuss further in this topic with two sub fields – “Color and Graphic Design” and “Structural Design”. 


Color and Design 


Every color has its corresponded “psychological meaning”, which affects tremendously on how people perceive things. Therefore, we can tell that if the color is used wisely, there is going to be stronger and longer connections between the booth designs to the perceptions of attendees. 

Take XSG’s booth in G2E Asia as an example. We can see there are 3 main colors, red, gold, and black, which are the most commonly seen colors in the casino. Each color symbolizes different meaning, but together they are able to change the mind of seeing the booth itself, bringing the attendees into a more immersive environment.



Structure and Design


Besides the mind play of colors, we can always find a more direct access to achieve the immersive environment. The structure design and the display could definitely do a huge favor on this. 


Again, with the booth of XSG in G2E Asia, we can see plenty of actual casino elements placed in the booth, such slot machines and bar area. All above makes it easier to create an immersive booth decoration to encourage attendees, unconsciously, to interact with the booth, products, resulting in more traffic. 



Contextual Design is not necessarily a must-do for an exhibitor to think about, but it does bring a booth into another immersive environment with higher quality in better user experience. And everyone knows, the better user experiences are, the easier to bring in the traffic, so now it’s just obvious that you could consider using the contextual design in your next booth, isn’t it? 

Latest Videos
  • 【See the design in 1 minute】 2022 Taipei International Food Show debuts, builds a corporate brand display booth with eye-catching store specifications, and moves the bar directly to the exhibition hall?

  • 【Show Window Counter Design】 Shopline pop-up counters are stationed in Eslite Nanxi Store! Leading the New Trend of Zhongshan Station Business District

  • [1 minute to see the design] TECO TECO Exhibition Web AR system application everyone can have AR technology Hannover Messe Hannover Messe Germany

  • [See design in 1 minute] 2022 Kaohsiung Smart City Exhibition was grandly held in Kaohsiung Exhibition Center

  • 【Company Interview Special Issue】Why did the traditional mechanical broaching faucet transform? Chengyou Precision Machinery converted the online exhibition mode, and the business marketing efficiency increased by 3 times against the trend!

  • 【Museum Exhibition Design】 Keelung Port History Museum Space Design "Port Town Time" Keelung Attraction/Exhibition/Interior Design

  • [1 minute to see the design] 2022 Taipei Bicycle Show booth design 3D design guide reading Eurobike Booth design must see before the trip

  • 【Public space design】Solar economic highlights! Chenya Power Solar Photoelectric Education Exhibition Hall / Space Creation

  • 【Design in a minute】INDIAN GAMING TRADESHOW & CONVENTION (NIGA 2022) Booth design by KingOne-Design

  • 【Look at Design in One Minute】 2022 Satellite Global Space Business Opportunity Matchmaking Association - King One Design

  • Top 5 public space design selections Wang Yi Design's interior design success stories 2022 company's first choice

  • Top 5 AR VR APP Design Selections Kingone Interactive Auxiliary development business to improve performance success stories 2022 first choice for enterprises

  • Top 5 Digital Exhibition Selections Wang Yi Design Successful Cases of Metaverse Online Exhibition Design 2022 Enterprise Choice

  • Top 5 Interior Design Selections Wang Yi Design Commercial Space Design Success Stories 2022 Enterprise Choice

  • [Building the Metaverse] Fine 3D modeling Building MSi MSI Metaverse Digital Display Room 360 Surround VR Technology Application Interactive Game Design Online Exhibition

  • 【Building the Metaverse】 Brand-new Ai smart guide technology to lead the tour

  • [Universal Luck in the Year of the Tiger] Wang Yi Design congratulates everyone, Happy New Year 2022, Tiger welcomes the Chinese New Year, Yao Cai congratulates the New Year

  • 【Building the Metaverse】 How 3D Modeling Helps Create Online Exhibitions! Siemens Online Forum (15 Second Trailer / 15 Second Trailer )

  • [One minute to see the design] Tsai Ing-wen came to the 2021 Taiwan International Smart Energy Week to pay attention to the development of green energy. The exhibition booth of the Bureau of Standards and Inspection was on-site and the online exhibition exceeded 90,000 people. Exhibition booth design and online virtual special exhibition planning

  • [Design in one minute] Vice President Lai Qingde visited the 2021 Taipei International Automation Industry Exhibition Guangyun Machinery Omron OMRON Taiwan Aoteng Huishi Medical Electronics Du Yi Jie Feng Weilin Electronics

  • [Look at the design in one minute] The first choice for exhibition design and marketing! The secret to the surge in exhibition popularity -SEMICON TAIWAN 2021 - King One Design

  • [Interior Design] 2022 New Year’s New Immersive Unpacking Nangang World Pearl 4D Demonstration Theater Virtual House Experience Three-dimensional Projection, 3D Modeling-King One Design

  • [Look at the design in one minute] 2022 New Year, the first choice for exhibition design and marketing! The secret to the surge in exhibition popularity-2021 Taipei International Industrial Automation Exhibition-OMRON

  • [Look at the design in one minute] New Year's first development field design! 2021 Taipei International Industrial Automation Exhibition-Taiwan Aoteng / Medical Electronics / Huishi Technology

  • [Design in one minute] 2021 Taipei International Industrial Automation Exhibition-Guangyun Machinery

  • [Digital Online Exhibition] Siemens Digital Enterprise Virtual Expo and Online Forum Exchange Meeting/3D Modeling Technology/VR Technology Application/Web Design

  • [Museum decoration] Space design of the south courtyard of the Forbidden City East Asian Tea Culture Exhibition Forbidden City/Exhibition/Interior Design

  • [Digital Online Exhibition Design] The behind-the-scenes design of the 360 digital exhibition room of the Gaoyi Humanities Society

  • [Digital Interactive Design] TAIROA AI International Value-added Smart Manufacturing Online Matchmaking Meeting

  • [Showroom Design] Thermomix 50th Anniversary Pop-up Store in Xinyi District

  • [Exhibition design] Exclusive exposure behind the scenes of Taiwan's boutique Future Park

  • 【Digital Interactive Design】Fight against the epidemic! Online exhibition 360-degree surround Jinfeng punching machine 3D modeling-King One Design

  • [Digital Interactive Design] Zituo Hongyu AR APP & Computer Dual Version

  • [Digital Interactive Design] Online Exhibition Virtual 3D Model Building Application Xinji Information

  • [Exhibition Digital Design] 2021 Smart City Exhibition: New Taipei City Government

  • [Exhibition Design] 2021 Smart City Exhibition: China Insurance Technology Group

  • [Image video]: Design of large-scale brand event exhibition venue

  • The product is digitized, no longer afraid of the epidemic!

  • [Augmented Reality] Multimedia Interactive Table-Smart Grid Vision City

  • Virtual Reality Application-TIE Booth Power x Jinmen Smart Network-King One Design

  • [Online Booth] Siemens Virtual Exhibition-King One Design

  • [Online Exhibition] Taiwan National Pavilion TAMI 4.0

  • [Online Exhibition] M'SIA-PLAS 2020 Malaysia International Rubber, Plastics and Mould Exhibition

  • Large-scale brand event | See through in 30 seconds, Taiwan's boutique Future Paradise

  • [Showroom] New Taipei Library-Danhai Small Study Room|King One Design

  • [CES2020-Bionime Huaguang Biotechnology] Close to the most realistic product experience: Huaguang blood glucose meter AR game!

  • Nangang Tire | Digital Transformation Interview Record-King One Design