【Special Report】Exhibition Marketing Strategy for Companies QA - SEMICON Taiwan 2023

In the post-pandemic era, physical events are gradually making a comeback, and physical exhibitions remain a crucial marketing channel for brands. Companies can showcase their technology and products at these exhibitions, which also serve as platforms for knowledge exchange and trend exploration. Exhibitions provide opportunities for businesses to connect with potential partners and generate new opportunities.

Many companies collaborating with King One Design have been exhibiting for several years. Even though they all choose participation in exhibitions as a marketing method, each of them has their own considerations and perspectives, resulting in varying benefits.

King One Design specifically visited the exhibition to interview three collaborating companies. Let's take a look at their marketing strategies at the exhibition and how they maximize marketing effectiveness with the assistance of King One Design!

【Exhibition Brief】

SEMICON Taiwan 2023

The second-largest annual semiconductor event worldwide, attracting domestic and international companies and buyers. It not only showcases the latest technology and products but also serves as the prime platform for exchanging industry knowledge and future trends.

Q：What products and services does the company offer？

A：The company provides photolithography equipment for semiconductors and wet process equipment.

Q：What benefits does participation in the exhibition bring to the company?
 

A：ELS has participated in SEMICON Taiwan for over 10 times, and there are two major benefits for the company.

SEMICON Taiwan is a renowned semiconductor exhibition, and foreign customers come to Taiwan to seek suppliers because they lack a complete supply chain in their local area.

The semiconductor industry is relatively closed, making it challenging to gather information about manufacturers' backgrounds and scales online. Through exhibitions, customers get to know that ELS possesses marketing strength and values customer sentiment.

Q：What are the creative ideas and concepts behind the booth design for this exhibition？

A：The booth design for this exhibition is in the style of a cafe with a light industrial theme. It reduces partitions to increase booth visibility and enhance customer comfort. Bright and soft lighting is used to reduce the sense of a cramped conversation, creating a distinction from other exhibitors and making it more memorable for customers.

Q：What products and services does the company offer？

A：The company's patent is in magnetic levitation technology, utilizing powerful electromagnets to suspend objects in the air. The main product is motors, and the new product for this year is a bearingless magnetic levitation fan.

Q：What benefits does participation in the exhibition bring to the company?

A：The company possesses patented technology, and although there is virtually no competition, this year, there has been an increase in foreign companies and buyers showing interest. Participating in the exhibition allows for increased visibility, the establishment of a brand image, and promotion of new product releases.

Q：What is the experience of collaborating with King One Design in curation?

A：We have collaborated with King One Design for 6 or 7 times, and the communication and execution have been very smooth. The booth design aligns closely with the company's objectives.

As most of the company's products are related to rotation, the booth design also incorporates the concept of rotation, using circles to convey the concept of the company's technology and products.

The company's products are closely tied to the operation of pumps and water. The booth's color scheme is clean and bright, creating a clean and refreshing brand image.

Q：What products and services does the company offer？

A：Power equipment, electrical machinery equipment, and system integration for semiconductor factories.

Q：What benefits does participation in the exhibition bring to the company?

A：The company has participated in exhibitions for 5 to 6 times, and post-pandemic, there is a stronger sense of revival in the semiconductor industry, with an increasing number of exhibitors and more diverse international participation. The exhibitions have become more international. The observation is that energy storage and sustainability are future trends, which are relevant to the company's services, and through this exhibition, there is an opportunity to interact with companies in the same field.

Q：What are the creative ideas and concepts behind the booth design for this exhibition？

A：We have chosen two innovative approaches this time.

To make it more convenient for customers to navigate the content of the exhibits, presenting a high-tech, labor-saving feel.

Expanding the overall usable space, creating a cozier and more comfortable VIP area, freeing up more space on the first floor for exhibiting products, and providing visitors with an enhanced flow experience.

King One Design tailors booth designs to suit the specific needs and advantages of different businesses. In terms of hardware, they incorporate designs with fewer partitions and double-decker booths, increasing space utilization and flexibility in the flow, ultimately creating an esteemed customer experience. Design elements can be combined with product technology and brand image to enhance brand recognition and appeal to visitors. Digital technology can establish product usage scenarios, making it easier for exhibition attendees to understand the company's services and increase familiarity with the brand.

Physical exhibitions serve as a platform for global industries to showcase technological products and exchange knowledge. They are also a crucial channel for domestic and international companies to foster business opportunities and collaborations. Companies can use these exhibitions to demonstrate their scale and capabilities, showing their commitment to marketing efforts. By participating, they enhance their brand's reputation, create opportunities to engage with global buyers and manufacturers, and establish a presence in the global market.