The New Philosophy of Exhibition Marketing: the Charm of Promotional Products|KingOne Design

Close

Close

Close

The New Philosophy of Exhibition Marketing: the Charm of Promotional Products

2019. Aug. 16290
Online marketing

Not a single company can live without a marketing department. Marketing team covers the branding and make sure the products can be seen and sold properly. This is also why marketing and advertisement industry has the market value up to 1.2 trillion! 

Never underestimate this old trick!

Promotional products have been widely used in offline marketing strategies for every industry, which is also the most direct and visual branding methods. One of the oldest promotional product trick can be traced back to Roman Empire. Fruit stands would give out “free samples” to the shoppers, attracting them to the stand and hopefully made purchase. And guess what? This century-old trick still works now!

Promotional products are useful tangible items imprinted with an advertiser's name, logo or message designed to increase brand awareness among consumers. The common ones are, pens, USBs, towels, and T-shirts. 

Low Cost

Exhibition Marketing

When it comes to marketing campaign, people usually want it to be super fancy and magnificent, especially in exhibition industry. Of course, maybe you could throw a lot of money on hiring Black Eyed Peas, like Intel, to perform at the booth, yet even with the reasonable expense and limited resource, you can still have the wow factor that Black Eyed Peas brings.

In every level, promotional products have quite practical use, also with high reuse rate in daily life. The research shows, there are up to 89% will remember the brand on the promotional products for almost 24 months! 

Raise Brand Recognition

Brand promotion

Cultivating the brand recognition is the key step in market strategy. With good brand recognition, the clients could relate to the products or service as soon as they see the brand.


Because the logo is right there on the promotional products all the time, so it’s really easy to raise the brand recognition. The study shows that 9 out of 10 people will remember the name of the brand and its logo; 7 out of 10 people will make action again with the brand. 

Repeated Exposure

promotional product

Facebook posts will be missed within a wipe, but the small and tiny promotional products will stay aside you longer than your boy/girlfriend. Moreover, PPAI’s research showed that up to 81% of the people will keep the promotional products over A YEAR! 

The constant exposure is very helpful for raising the recognition and hopefully expanding to surroundings. 

Constant Reminder

marketing data

The function of traditional business card is for the holder to access to the products related info and contacts. Nowadays, QR Code is widely used as well. Printed with both logo and QR Code, promotional products can serve the functions of business card as well. No wonder someone calls it Moving Business Card! 

Brand Loyalty and Resonance

Last but not least, the study already shows that 82% of the people have positive feedback on the brand, which will lead to higher loyalty and return for another purchase action. So take the move, and give out the promotional products! Moreover, guess what? There are 83% of people who are willing to make the purchase again. 

After learning so many advantages from promotional products, there is one last thing to keep in mind. Don’t ignore the QUALITY! As small as they may be, it still carries the image of your brand, and clients will inevitably make the connection between quality of the promotional products and you brand. Also, remember branding and marketing requires time to brew. There is no short cut! Be patient and wait for the customers coming back with a pen printed with your logo!

Send your inquiry to us!
HOT!
Latest Videos
  • 【See the design in 1 minute】 2022 Taipei International Food Show debuts, builds a corporate brand display booth with eye-catching store specifications, and moves the bar directly to the exhibition hall?

  • 【Show Window Counter Design】 Shopline pop-up counters are stationed in Eslite Nanxi Store! Leading the New Trend of Zhongshan Station Business District

  • [1 minute to see the design] TECO TECO Exhibition Web AR system application everyone can have AR technology Hannover Messe Hannover Messe Germany

  • [See design in 1 minute] 2022 Kaohsiung Smart City Exhibition was grandly held in Kaohsiung Exhibition Center

  • 【Company Interview Special Issue】Why did the traditional mechanical broaching faucet transform? Chengyou Precision Machinery converted the online exhibition mode, and the business marketing efficiency increased by 3 times against the trend!

  • 【Museum Exhibition Design】 Keelung Port History Museum Space Design "Port Town Time" Keelung Attraction/Exhibition/Interior Design

  • [1 minute to see the design] 2022 Taipei Bicycle Show booth design 3D design guide reading Eurobike Booth design must see before the trip

  • 【Public space design】Solar economic highlights! Chenya Power Solar Photoelectric Education Exhibition Hall / Space Creation

  • 【Design in a minute】INDIAN GAMING TRADESHOW & CONVENTION (NIGA 2022) Booth design by KingOne-Design

  • 【Look at Design in One Minute】 2022 Satellite Global Space Business Opportunity Matchmaking Association - King One Design

  • Top 5 public space design selections Wang Yi Design's interior design success stories 2022 company's first choice

  • Top 5 AR VR APP Design Selections Kingone Interactive Auxiliary development business to improve performance success stories 2022 first choice for enterprises

  • Top 5 Digital Exhibition Selections Wang Yi Design Successful Cases of Metaverse Online Exhibition Design 2022 Enterprise Choice

  • Top 5 Interior Design Selections Wang Yi Design Commercial Space Design Success Stories 2022 Enterprise Choice

  • [Building the Metaverse] Fine 3D modeling Building MSi MSI Metaverse Digital Display Room 360 Surround VR Technology Application Interactive Game Design Online Exhibition

  • 【Building the Metaverse】 Brand-new Ai smart guide technology to lead the tour

  • [Universal Luck in the Year of the Tiger] Wang Yi Design congratulates everyone, Happy New Year 2022, Tiger welcomes the Chinese New Year, Yao Cai congratulates the New Year

  • 【Building the Metaverse】 How 3D Modeling Helps Create Online Exhibitions! Siemens Online Forum (15 Second Trailer / 15 Second Trailer )

  • [One minute to see the design] Tsai Ing-wen came to the 2021 Taiwan International Smart Energy Week to pay attention to the development of green energy. The exhibition booth of the Bureau of Standards and Inspection was on-site and the online exhibition exceeded 90,000 people. Exhibition booth design and online virtual special exhibition planning

  • [Design in one minute] Vice President Lai Qingde visited the 2021 Taipei International Automation Industry Exhibition Guangyun Machinery Omron OMRON Taiwan Aoteng Huishi Medical Electronics Du Yi Jie Feng Weilin Electronics

  • [Look at the design in one minute] The first choice for exhibition design and marketing! The secret to the surge in exhibition popularity -SEMICON TAIWAN 2021 - King One Design

  • [Interior Design] 2022 New Year’s New Immersive Unpacking Nangang World Pearl 4D Demonstration Theater Virtual House Experience Three-dimensional Projection, 3D Modeling-King One Design

  • [Look at the design in one minute] 2022 New Year, the first choice for exhibition design and marketing! The secret to the surge in exhibition popularity-2021 Taipei International Industrial Automation Exhibition-OMRON

  • [Look at the design in one minute] New Year's first development field design! 2021 Taipei International Industrial Automation Exhibition-Taiwan Aoteng / Medical Electronics / Huishi Technology

  • [Design in one minute] 2021 Taipei International Industrial Automation Exhibition-Guangyun Machinery

  • [Digital Online Exhibition] Siemens Digital Enterprise Virtual Expo and Online Forum Exchange Meeting/3D Modeling Technology/VR Technology Application/Web Design

  • [Museum decoration] Space design of the south courtyard of the Forbidden City East Asian Tea Culture Exhibition Forbidden City/Exhibition/Interior Design

  • [Digital Online Exhibition Design] The behind-the-scenes design of the 360 digital exhibition room of the Gaoyi Humanities Society

  • [Digital Interactive Design] TAIROA AI International Value-added Smart Manufacturing Online Matchmaking Meeting

  • [Showroom Design] Thermomix 50th Anniversary Pop-up Store in Xinyi District

  • [Exhibition design] Exclusive exposure behind the scenes of Taiwan's boutique Future Park

  • 【Digital Interactive Design】Fight against the epidemic! Online exhibition 360-degree surround Jinfeng punching machine 3D modeling-King One Design

  • [Digital Interactive Design] Zituo Hongyu AR APP & Computer Dual Version

  • [Digital Interactive Design] Online Exhibition Virtual 3D Model Building Application Xinji Information

  • [Exhibition Digital Design] 2021 Smart City Exhibition: New Taipei City Government

  • [Exhibition Design] 2021 Smart City Exhibition: China Insurance Technology Group

  • [Image video]: Design of large-scale brand event exhibition venue

  • The product is digitized, no longer afraid of the epidemic!

  • [Augmented Reality] Multimedia Interactive Table-Smart Grid Vision City

  • Virtual Reality Application-TIE Booth Power x Jinmen Smart Network-King One Design

  • [Online Booth] Siemens Virtual Exhibition-King One Design

  • [Online Exhibition] Taiwan National Pavilion TAMI 4.0

  • [Online Exhibition] M'SIA-PLAS 2020 Malaysia International Rubber, Plastics and Mould Exhibition

  • Large-scale brand event | See through in 30 seconds, Taiwan's boutique Future Paradise

  • [Showroom] New Taipei Library-Danhai Small Study Room|King One Design

  • [CES2020-Bionime Huaguang Biotechnology] Close to the most realistic product experience: Huaguang blood glucose meter AR game!

  • Nangang Tire | Digital Transformation Interview Record-King One Design