Immersive shopping experiences take center stage! How can you show your products to the world through virtual exhibitions and online 3D displays?

With the outbreak of COVID-19, social distancing policies formulated by governments around the world have transformed global sales models, causing e-commerce to grow explosively during the pandemic. Every e-commerce vendor wracks their brain over how to stand out from the numerous e-commerce platforms springing up. Many technology and electronics B2B industries have also been unable to take part in global expos due to the pandemic, with offline product launches suddenly halted and forced to move online, leaving vendors at a loss.

However, the solution to the above two problems is very simple. Marketing revenues will naturally rise if the online display is done well. For B2C and B2B industries, mastering the key technologies of the online display will enable vendors to create realistic 3D product displays. With AR technology, they can provide customers with virtual try-on experiences that feel like the real thing. You can also create online exhibition rooms using 3D modeling technology to build a unique virtual exhibition and give customers a highly interactive and immersive experience.

When moving offline commercial activities online, business owners must ensure that customers’ online shopping experiences do not pale in comparison to offline ones to maintain stable online sales and even improve overall online marketing efficiency. Therefore, before building an online display, do not miss out on the following five key technologies that can help you optimize your online display!

• Professional UI/UX web design: 

Focuses on the website’s functionality, convenience, and overall beautiful appearance. Website design aligns with user habits so that navigating the website feels smooth and easy. Visitor retention rates are improved by optimizing user experience in navigating the website.

• Highly realistic 3D modeling technology: 

A 360-degree display providing high interactivity and a highly realistic display showing product detail with high fidelity so that customers may judge from a glance whether the product they wish to buy is suitable.

• AR technology: 

Easy and convenient navigation. This can be used with 3D modeling technology to create brand product filters for consumers to share on social media, or with beauty or clothing products to show how each product looks worn to help consumers When moving offline commercial activities online, business owners must ensure that customers’ online shopping experiences do not pale in comparison to offline ones to maintain stable online sales and even improve overall online marketing efficiency. Therefore, before building an online display, do not miss out on the following five key technologies that can help you optimize your online display!

• Professional UI/UX web design:

 Focuses on the website’s functionality, convenience, and overall beautiful appearance. Website design aligns with user habits so that navigating the website feels smooth and easy. Visitor retention rates are improved by optimizing user experience in navigating the website.

• Highly realistic 3D modeling technology: 

A 360-degree display providing high interactivity and a highly realistic display showing product detail with high fidelity so that customers may judge from a glance whether the product they wish to buy is suitable.

• AR technology: 

Easy and convenient navigation. This can be used with 3D modeling technology to create brand product filters for consumers to share on social media, or with beauty or clothing products to show how each product looks worn to help consumers 

There are many different online display methods. The senior editor at Wang Yi has mainly summarized four key online display platforms for readers to explain the key technologies applicable and help you understand the main points in implementing the online display.

Online virtual exhibitions have become a major part of online exhibitions due to the pandemic, and many internationally renowned commercial exhibitions have entered the territory of online virtual exhibitions. B2B companies that adopt exhibitions as their primary means of marketing can create immersive online virtual exhibitions using VR and match them with ultra-realistic 3D-modeled products featuring interactive design (such as perspective or zoom-in zoom-out effects) to optimize the virtual exhibition experience and increase the duration for which customers remain on the web page. It can also perfectly simulate the situation of product use so that customers may quickly learn the product advantages.

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Interactive website design emphasizes user interface fluency, which enables customers to navigate intuitively, easily, and quickly to find the information they need on the website. You can add an instructive text function button design, or place the 3D product model diagram on the website so that customers may see a product diagram providing more detail than a product photo. You can also consider installing the website with smart customer service. Through the instant response service, online order rates can be increased while manpower costs of real customer service can be reduced—that’s killing two birds with a stone.

💁‍♂️ Click here for more related content and examples👉 i-WEB KiT

One advantage of online product launches is that after the end of the launch, business owners can put the participant information collected during the launch to good use in conducting post-launch promotional activities and greatly improve their marketing efficiency. You can also integrate online and offline marketing activities to increase revenue. Online product launches can present highly realistic simulations of upcoming products using 3D modeling technology, and also win over customers' hearts in a lively and playful way through virtual characters. You can even design real-time chat room functions where you can continue dialogue and interaction with participants to increase experience value.

As the latest digital marketing darling, WebAR is a new online display method not to be missed by business owners and e-commerce vendors. Customers can directly view AR interactive effects on the business owner or e-commerce vendor’s website without having to spend extra time downloading the app. Aside from product try-ons, interactive games can be designed to leave behind stronger customer impressions. You can even create brand filters to draw the attention of Gen Z, closing up the distance between customer and brand, and enabling customers to share using the filters and advertise for the brand.

Even food and beverage trade shows can be presented in the form of online exhibitions. WorldFood Poland adopted an online exhibition as a B2B communication platform to strengthen food industry development in Eastern Europe. It also set up forums and seminars on the online exhibition website to enable business owners to exchange knowledge and new technology on food.

Multinational electronics company Siemens launched an online exhibition with a real sense of space in 2020, in which you could click on 3D-modeled products using a mouse to view detailed product information. The online exhibition page also included Order Online and Contact Us buttons, allowing every visitor to the website to easily find the information they need. It also took the chance provided by online exhibitions to hold online forums, crossing international borders and time zone restrictions in the process. Finally, the online exhibition website also included a back-end system collecting visitor data from visits to the online exhibition to optimize marketing strategies.

Well-known e-commerce platform Shopify provides AR technical support for every store on their website. All the store needs to do is install the 3D Warehouse app, take photos of the product from multiple angles and provide detailed product measurements for Shopify modeling experts to create 3D models exactly like the product. The store can then add the product model to the 3D Warehouse app and add an AR badge to the 3D-modeled product to enable consumers to view the product in a realistic and interactive way and better grasp the product’s actual application effects than through physical shopping.

Well-known sports brand Nike specially launched the European version of their real 3D brand filter promotion on Air Max Day 2020. This promotion included a total of 183 stations in Europe and was available in 13 languages. Consumers could scan a QR code displayed in-store using their mobile phones to get exclusive brand filters and discount codes built from 3D modeling. The brand filters enable consumers to take selfies and share and also take beautiful photos with the products displayed in-store that friends would envy. The seamless combination between AR and discount codes greatly increased consumers’ willingness to scan the QR codes!

We believe our readers would have a clear understanding of the importance of online display by now after going through the four major online display methods and four online display case studies. The quality of 3D product display is what essentially determines the purchase rate of consumers!

With the advent of the post-pandemic era and the Metaverse, consumer activities have gradually moved from offline to online. Online display can only take off if vendors build realistic 3D product models as soon as possible to reinforce brand image and provide a highly interactive and immersive customer experience.