How to make an outstanding Counter Design? Follow these 2 examples!|KingOne Design




How to make an outstanding Counter Design? Follow these 2 examples!

2020. May. 20659

What are the criteria for a good counter design? Authenticity? Practicality? Or Marketing ability? Counter design is actually an art form composed of space management and products display. We need think more than just the design level but also the balance in between authenticity and marketing value. No matter in booth or business space design, always remember to think of all these criteria at the beginning phase of the plan in order to bring out the best quality of counter design. 

counter design retail design booth design

What is Counter Design?

counter design retail design booth design

Counter Design, literally, means a design process for counters. It is seen as a art form of composed of space management and products display. To pursue this goal, you could tell this is more than just on design level; therefore, you need to go deeper and plan from overall perspective. Also, discussion and communication are the keys to building a great counter design. Keep these in mind, and you will start counter design more easily. 

Where do you need Counter Design?

Commercial Space

counter design retail design booth design

Commercial Space, such as retail stores, clothing shop and cosmetic shops, needs to focus on “product display.”Due to low price and fast purchase process, the design needs to be simple and neat  lines to present a sense of space, plus functional-oriented design, to display more products. 

counter design retail design booth design

Another type of commercial space is flagship stores in department stores or malls. Customers are buying more than the products but also the additional value, so you need to focus on creating  the“atmosphere.”In the space, the rendering of the atmosphere and customized designs are required to help create a  shopping, entertainment, and leisure space environment for TA.

Short-term Exhibition or Pop Up Store

counter design retail design booth design

Exhibition booth and situational booth design are commonly seen cases that needs good counter design. The customers are professional buyers, sellers, and corporate. Therefore, we want to focus on showing brand image. Following CI and VI, also incorporating creativity can enhance the rendering of the booth atmosphere, leading the participants to enter the booth space in line with the brand tonality

counter design retail design booth design

Another type is pop up store. TA is mass public. The main focus for counter design, on the other hand, is themed design. Also, pop up stores need a lot of customized counters to make it pop out and catch the attention from the public. Other than this, the mobility of the counter should especially be highlighted as well because there will be so many emergency happening on site. 

3 Points for Counter Design



What is the purpose of our counter? How long these counters are going to stay? Is it for short-term campaign or long-term branding? With different purposes, the design methods and directions may differ. So remember to clear out the mind for this before starting the plan.  





Don’t forget about the functionality in counter design. If you want to maximize the space, you have to own a profound marketing plan that gives clear directions on traffic route and rendering. Also, even with different seasons, the display may change accordingly! Keep these ideas in mind, only in this way can the space complement the counter and maximize the benefits!





Counter design needs to go with themed and seasonal campaign in order to bring out the atmosphere. Remember to refer to and compare whether the creativities conform to the overall atmosphere and whether they have a strong visual impact to wow the customers. Only continuous reflection and discussion can complement each other and create a brand-specific counter design that greatly increases brand exposure.

Case Study

Exhibition Booth - CES2019 TAITRA (Smart Retail)

TAITRA presented the theme of “SMART RETAIL,” bringing the whole shop into the CES exhibition hall. Visitors would see the exact same interior design of a real store from Taiwan. The wooden texture pillars and walls added the warmness to the booth. The eye-catching fascia sit on the one side of the booth, drawing attention with its shiny graphics. Following the guide of the fascia, the visitors got the chance to both shop as a customer and operate the smart retail system as a clerk at the same time!

Food Stands - AbbVie 

The main challenge of AbbVie is atmosphere. King One Design was the designer and contractor for AbbVie annual medical seminar in 2016. Here, we are going to put focus on the recreational area. The structural design and routes are the keys to making the atmosphere more relaxed, putting the hustle and bustle from the busy working life aside and enjoy the getaway moments. 

Another challenge is the food counter. AbbVie hopes to set up multiple and diverse choices of food stands, offering drinks, ice sticks, for the busy doctors. However, the catch is that we only have limited space. You may wonder how much space you need for a simple food stand. Well, one thing about food stand is that you need a PERFECT route for food supply and storage space. Thanks to our professional skills in small space, big design in exhibition booth, we still managed to arrange everything with accurate measurement to maximize the use of space, and finally build a successful international medical seminar. 

Latest Videos
  • 【See the design in 1 minute】 2022 Taipei International Food Show debuts, builds a corporate brand display booth with eye-catching store specifications, and moves the bar directly to the exhibition hall?

  • 【Show Window Counter Design】 Shopline pop-up counters are stationed in Eslite Nanxi Store! Leading the New Trend of Zhongshan Station Business District

  • [1 minute to see the design] TECO TECO Exhibition Web AR system application everyone can have AR technology Hannover Messe Hannover Messe Germany

  • [See design in 1 minute] 2022 Kaohsiung Smart City Exhibition was grandly held in Kaohsiung Exhibition Center

  • 【Company Interview Special Issue】Why did the traditional mechanical broaching faucet transform? Chengyou Precision Machinery converted the online exhibition mode, and the business marketing efficiency increased by 3 times against the trend!

  • 【Museum Exhibition Design】 Keelung Port History Museum Space Design "Port Town Time" Keelung Attraction/Exhibition/Interior Design

  • [1 minute to see the design] 2022 Taipei Bicycle Show booth design 3D design guide reading Eurobike Booth design must see before the trip

  • 【Public space design】Solar economic highlights! Chenya Power Solar Photoelectric Education Exhibition Hall / Space Creation

  • 【Design in a minute】INDIAN GAMING TRADESHOW & CONVENTION (NIGA 2022) Booth design by KingOne-Design

  • 【Look at Design in One Minute】 2022 Satellite Global Space Business Opportunity Matchmaking Association - King One Design

  • Top 5 public space design selections Wang Yi Design's interior design success stories 2022 company's first choice

  • Top 5 AR VR APP Design Selections Kingone Interactive Auxiliary development business to improve performance success stories 2022 first choice for enterprises

  • Top 5 Digital Exhibition Selections Wang Yi Design Successful Cases of Metaverse Online Exhibition Design 2022 Enterprise Choice

  • Top 5 Interior Design Selections Wang Yi Design Commercial Space Design Success Stories 2022 Enterprise Choice

  • [Building the Metaverse] Fine 3D modeling Building MSi MSI Metaverse Digital Display Room 360 Surround VR Technology Application Interactive Game Design Online Exhibition

  • 【Building the Metaverse】 Brand-new Ai smart guide technology to lead the tour

  • [Universal Luck in the Year of the Tiger] Wang Yi Design congratulates everyone, Happy New Year 2022, Tiger welcomes the Chinese New Year, Yao Cai congratulates the New Year

  • 【Building the Metaverse】 How 3D Modeling Helps Create Online Exhibitions! Siemens Online Forum (15 Second Trailer / 15 Second Trailer )

  • [One minute to see the design] Tsai Ing-wen came to the 2021 Taiwan International Smart Energy Week to pay attention to the development of green energy. The exhibition booth of the Bureau of Standards and Inspection was on-site and the online exhibition exceeded 90,000 people. Exhibition booth design and online virtual special exhibition planning

  • [Design in one minute] Vice President Lai Qingde visited the 2021 Taipei International Automation Industry Exhibition Guangyun Machinery Omron OMRON Taiwan Aoteng Huishi Medical Electronics Du Yi Jie Feng Weilin Electronics

  • [Look at the design in one minute] The first choice for exhibition design and marketing! The secret to the surge in exhibition popularity -SEMICON TAIWAN 2021 - King One Design

  • [Interior Design] 2022 New Year’s New Immersive Unpacking Nangang World Pearl 4D Demonstration Theater Virtual House Experience Three-dimensional Projection, 3D Modeling-King One Design

  • [Look at the design in one minute] 2022 New Year, the first choice for exhibition design and marketing! The secret to the surge in exhibition popularity-2021 Taipei International Industrial Automation Exhibition-OMRON

  • [Look at the design in one minute] New Year's first development field design! 2021 Taipei International Industrial Automation Exhibition-Taiwan Aoteng / Medical Electronics / Huishi Technology

  • [Design in one minute] 2021 Taipei International Industrial Automation Exhibition-Guangyun Machinery

  • [Digital Online Exhibition] Siemens Digital Enterprise Virtual Expo and Online Forum Exchange Meeting/3D Modeling Technology/VR Technology Application/Web Design

  • [Museum decoration] Space design of the south courtyard of the Forbidden City East Asian Tea Culture Exhibition Forbidden City/Exhibition/Interior Design

  • [Digital Online Exhibition Design] The behind-the-scenes design of the 360 digital exhibition room of the Gaoyi Humanities Society

  • [Digital Interactive Design] TAIROA AI International Value-added Smart Manufacturing Online Matchmaking Meeting

  • [Showroom Design] Thermomix 50th Anniversary Pop-up Store in Xinyi District

  • [Exhibition design] Exclusive exposure behind the scenes of Taiwan's boutique Future Park

  • 【Digital Interactive Design】Fight against the epidemic! Online exhibition 360-degree surround Jinfeng punching machine 3D modeling-King One Design

  • [Digital Interactive Design] Zituo Hongyu AR APP & Computer Dual Version

  • [Digital Interactive Design] Online Exhibition Virtual 3D Model Building Application Xinji Information

  • [Exhibition Digital Design] 2021 Smart City Exhibition: New Taipei City Government

  • [Exhibition Design] 2021 Smart City Exhibition: China Insurance Technology Group

  • [Image video]: Design of large-scale brand event exhibition venue

  • The product is digitized, no longer afraid of the epidemic!

  • [Augmented Reality] Multimedia Interactive Table-Smart Grid Vision City

  • Virtual Reality Application-TIE Booth Power x Jinmen Smart Network-King One Design

  • [Online Booth] Siemens Virtual Exhibition-King One Design

  • [Online Exhibition] Taiwan National Pavilion TAMI 4.0

  • [Online Exhibition] M'SIA-PLAS 2020 Malaysia International Rubber, Plastics and Mould Exhibition

  • Large-scale brand event | See through in 30 seconds, Taiwan's boutique Future Paradise

  • [Showroom] New Taipei Library-Danhai Small Study Room|King One Design

  • [CES2020-Bionime Huaguang Biotechnology] Close to the most realistic product experience: Huaguang blood glucose meter AR game!

  • Nangang Tire | Digital Transformation Interview Record-King One Design