Close

Close

Close

What is CIS? Corporate Identity Design that goes hand in hand with exhibition design

2020. Jan. 301,483
CIS CI Graphic Design exhibition booth design

Brand Image is not only just the face of a corporate, but also an invisible property, which represents the concept and the value of the corporate. It, therefore, plays an essential part throughout every phase of the company development, and the key to cultivating it is the so-called “CIS” (Corporate Identity System)!

What exactly is CIS?

Corporate Identity, 

 

commonly known as CI, usually refers the logo (including standard font and icon) and a system of related design. 

 

 

Corporate Identity System, 

 

commonly known as CIS, usually refers specific use of CI related design, such as standard color, font, page arrangement, etc in the hope of staying visual stability and consistency. 

 

 

Why do we need CIS for exhibition design and marketing?

With the visualization, the brand image can be used on so many practical uses, such as product, marketing campaign, to increase the exposure and reinforce the value. Therefore, we have to apply good design and symbolism to make the abstract concept and image into real life. 

 

The core concept of exhibition booth design is to convey the brand image through booth, and guess what? CIS is also doing the same thing. 

 

The difference is that the former one mainly focuses on telling the brand image through structure and 3D design; on the other hand, the later one mostly relies on 2D graphic design to convey the idea. Added symbolic meanings into the design, both can be fun and playful to show the character and value in the design. 

The seed of CIS - Logo Design

When you look over all the banners on the street, the huge and golden M is easily popped out. Simple and iconic are the features of a good design, a good CIS. A clear logo can easily capture the eyes of the visitors and then pass a series of abstract concepts such as corporate culture and ideas to consumers. In addition, creative visual symbols can improve recognition and stimulate consumer interests. Finally, customers will gained brand loyalty so to achieve marketing purposes.

 

Simple and Clear Message in the Design

 

How to make the logo recognizable is always the first thing to think about for logo design. The most common way is to combine the elements that convey the brand image and the name of the brand itself, so that you get to see the first thing you need – NAME! 

 

Now let’s take a look at this good example: 

CIS CI Graphic Design exhibition booth design Logo design

Using the English name of the corporate “Gamesparcs” as the main portion in the logo, the shooting star is the highlight and lead the vision to ignite the fire and bright future.

Creativity of the Design

 

 

"Creativity is contagious, spread it!" by Einstein. A creative logo is going to attract A LOT OF attention; furthermore, it will drive people to take a picture and record it forever. This is exactly a characteristic of a good log. Now let’s take a look at our picture-taking logo design case at Semicon Taiwan 2019. 

It is the combination of chameleon and information security. The colorful chameleon is the best adapter to the fast-changing environment, which symbolizes the quickly-developing technology. The curling tail wraps a key hole to symbolize the info-security is going to be protected. 

The Blossom of CIS - Whole-Plan

The wide use of CIS can maximize the exposure and therefore establish a more comprehensive brand image, spreading the service and concept to the customers, and this, is extremely important in exhibition industry as well. 

 

King One Design once worked with leading medicine company AbbVie. We not only made the booth design, but also covered every part of the event, stage, promotional products with a consistent style of design in the hope to keep the brand exposure going and gain the resonance  and identity. 

CIS CI Graphic Design exhibition booth design promotional product

In every level, promotional products have quite practical use, also with high reuse rate in daily life. The research shows, there are up to 89% will remember the brand on the promotional products for almost 24 months! 

Because the logo is right there on the promotional products all the time, so it’s really easy to raise the brand recognition. The study shows that 9 out of 10 people will remember the name of the brand and its logo; 7 out of 10 people will make action again with the brand. 

HOT!
Latest Videos
  • 【See the design in 1 minute】 2022 Taipei International Food Show debuts, builds a corporate brand display booth with eye-catching store specifications, and moves the bar directly to the exhibition hall?

  • 【Show Window Counter Design】 Shopline pop-up counters are stationed in Eslite Nanxi Store! Leading the New Trend of Zhongshan Station Business District

  • [1 minute to see the design] TECO TECO Exhibition Web AR system application everyone can have AR technology Hannover Messe Hannover Messe Germany

  • [See design in 1 minute] 2022 Kaohsiung Smart City Exhibition was grandly held in Kaohsiung Exhibition Center

  • 【Company Interview Special Issue】Why did the traditional mechanical broaching faucet transform? Chengyou Precision Machinery converted the online exhibition mode, and the business marketing efficiency increased by 3 times against the trend!

  • 【Museum Exhibition Design】 Keelung Port History Museum Space Design "Port Town Time" Keelung Attraction/Exhibition/Interior Design

  • [1 minute to see the design] 2022 Taipei Bicycle Show booth design 3D design guide reading Eurobike Booth design must see before the trip

  • 【Public space design】Solar economic highlights! Chenya Power Solar Photoelectric Education Exhibition Hall / Space Creation

  • 【Design in a minute】INDIAN GAMING TRADESHOW & CONVENTION (NIGA 2022) Booth design by KingOne-Design

  • 【Look at Design in One Minute】 2022 Satellite Global Space Business Opportunity Matchmaking Association - King One Design

  • Top 5 public space design selections Wang Yi Design's interior design success stories 2022 company's first choice

  • Top 5 AR VR APP Design Selections Kingone Interactive Auxiliary development business to improve performance success stories 2022 first choice for enterprises

  • Top 5 Digital Exhibition Selections Wang Yi Design Successful Cases of Metaverse Online Exhibition Design 2022 Enterprise Choice

  • Top 5 Interior Design Selections Wang Yi Design Commercial Space Design Success Stories 2022 Enterprise Choice

  • [Building the Metaverse] Fine 3D modeling Building MSi MSI Metaverse Digital Display Room 360 Surround VR Technology Application Interactive Game Design Online Exhibition

  • 【Building the Metaverse】 Brand-new Ai smart guide technology to lead the tour

  • [Universal Luck in the Year of the Tiger] Wang Yi Design congratulates everyone, Happy New Year 2022, Tiger welcomes the Chinese New Year, Yao Cai congratulates the New Year

  • 【Building the Metaverse】 How 3D Modeling Helps Create Online Exhibitions! Siemens Online Forum (15 Second Trailer / 15 Second Trailer )

  • [One minute to see the design] Tsai Ing-wen came to the 2021 Taiwan International Smart Energy Week to pay attention to the development of green energy. The exhibition booth of the Bureau of Standards and Inspection was on-site and the online exhibition exceeded 90,000 people. Exhibition booth design and online virtual special exhibition planning

  • [Design in one minute] Vice President Lai Qingde visited the 2021 Taipei International Automation Industry Exhibition Guangyun Machinery Omron OMRON Taiwan Aoteng Huishi Medical Electronics Du Yi Jie Feng Weilin Electronics

  • [Look at the design in one minute] The first choice for exhibition design and marketing! The secret to the surge in exhibition popularity -SEMICON TAIWAN 2021 - King One Design

  • [Interior Design] 2022 New Year’s New Immersive Unpacking Nangang World Pearl 4D Demonstration Theater Virtual House Experience Three-dimensional Projection, 3D Modeling-King One Design

  • [Look at the design in one minute] 2022 New Year, the first choice for exhibition design and marketing! The secret to the surge in exhibition popularity-2021 Taipei International Industrial Automation Exhibition-OMRON

  • [Look at the design in one minute] New Year's first development field design! 2021 Taipei International Industrial Automation Exhibition-Taiwan Aoteng / Medical Electronics / Huishi Technology

  • [Design in one minute] 2021 Taipei International Industrial Automation Exhibition-Guangyun Machinery

  • [Digital Online Exhibition] Siemens Digital Enterprise Virtual Expo and Online Forum Exchange Meeting/3D Modeling Technology/VR Technology Application/Web Design

  • [Museum decoration] Space design of the south courtyard of the Forbidden City East Asian Tea Culture Exhibition Forbidden City/Exhibition/Interior Design

  • [Digital Online Exhibition Design] The behind-the-scenes design of the 360 digital exhibition room of the Gaoyi Humanities Society

  • [Digital Interactive Design] TAIROA AI International Value-added Smart Manufacturing Online Matchmaking Meeting

  • [Showroom Design] Thermomix 50th Anniversary Pop-up Store in Xinyi District

  • [Exhibition design] Exclusive exposure behind the scenes of Taiwan's boutique Future Park

  • 【Digital Interactive Design】Fight against the epidemic! Online exhibition 360-degree surround Jinfeng punching machine 3D modeling-King One Design

  • [Digital Interactive Design] Zituo Hongyu AR APP & Computer Dual Version

  • [Digital Interactive Design] Online Exhibition Virtual 3D Model Building Application Xinji Information

  • [Exhibition Digital Design] 2021 Smart City Exhibition: New Taipei City Government

  • [Exhibition Design] 2021 Smart City Exhibition: China Insurance Technology Group

  • [Image video]: Design of large-scale brand event exhibition venue

  • The product is digitized, no longer afraid of the epidemic!

  • [Augmented Reality] Multimedia Interactive Table-Smart Grid Vision City

  • Virtual Reality Application-TIE Booth Power x Jinmen Smart Network-King One Design

  • [Online Booth] Siemens Virtual Exhibition-King One Design

  • [Online Exhibition] Taiwan National Pavilion TAMI 4.0

  • [Online Exhibition] M'SIA-PLAS 2020 Malaysia International Rubber, Plastics and Mould Exhibition

  • Large-scale brand event | See through in 30 seconds, Taiwan's boutique Future Paradise

  • [Showroom] New Taipei Library-Danhai Small Study Room|King One Design

  • [CES2020-Bionime Huaguang Biotechnology] Close to the most realistic product experience: Huaguang blood glucose meter AR game!

  • Nangang Tire | Digital Transformation Interview Record-King One Design