Recreate the NEW CLASSIC - Pantone Color "Classic Blue" in Exhibition Design |KingOne Design




Recreate the NEW CLASSIC - Pantone Color "Classic Blue" in Exhibition Design

2020. Jan. 9639
Panton Color Classic Blue exhibition booth design

We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.

Speaking of exhibition design, Classic Blue has always been the top color choice in booth design. Classic blue not only represents trust and reliability but also is very easy to raise the resonance with people. Even in practical reason, it can be applied with so many different colors and different combinations can be used in every occasion, which brings us to the fact that classic blue is easily seen in every type of exhibition. 

What is Pantone Color?

Panton Color Classic Blue exhibition booth design

Starting from 2000, Pantone, which provides universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers, would make an announcement of “Color of the Year”; in design related field, we call it Pantone Color. 


Pantone color tells the spirit of the global, meanwhile it conveys the expectation and attitude from the customers. With the founding of this tradition, we would be looking forward to Pantone’s announcement at the beginning of the year and Panton color will be expected to be shown in every design field, like industrial design, booth design, and APP user service interface. 

Classic Blue in Exhibition Booth Design

Classic Blue in Tech Shows


First, let’s take a look at the biggest exhibition type: Technology Exhibition. Classic blues is definitely the  first choice of the tech style booth design. The most common combination is black and white. The strength and the depth of the color combination really creates a strong contrast, in which you will find the anchor effect that provides solid foundation. If you add some halo lighting and 3D cutting banner, the sense of technology will rise to the highest level! 

Classic Blue in Bike Shows


Second, we are moving to the next trend: Bike Show. In recent years, we can see more and more bike shows introducing technology style into the design resulting from the rising trend of electronic bikes. In the bike shows, the anchor effect created by classic blue is used quite often as well as in the tech shows to bring out the sense of technology, too. 

Classic Blue in Smart Exhibition


Lastly, we welcome the latest trend: digital interactive experience and smart city exhibition. Classic blue is widely used in the booth design also the user’s interface in the applications. Its timeless feature and reliable anchoring effect, just like when the night falls, it illustrates a sense of expectation; it, furthermore, allows users to think more deeply, and at the same time keep the communication opening up. 

Recreate the Classic

Stepping into the second decade of 2000, the rapidly-changing society and all the hustle and bustle stirred up the human beings and the Earth. Classic Blue represented the stability and reliability and become the Pantone Color of the Year. We have seen so many applications of Classic Blue in varieties of the booth design. 



Now, buckle up and get prepared for the upcoming year. Let's recreate the classic again!