[Exhibition Design] 2022 Hannover Industrial Fair : WeB AR Enhances Exhibition Value for Businesses|KingOne Design





Machine Tools (Automation / equipment)


Hannover Messe









TECO x King One Design

Exhibition Booth Design Express Report

The Hannover Messe, the world's largest industrial technology trade fair, is held annually at the Hannover Exhibition Center in the northern city of Hannover, Germany. Due to the pandemic, the physical exhibition was put on hold for several years. In 2022, it returned with the theme of "The Largest Transformation Since Industrialization," once again inviting manufacturers from around the world to participate. King One Design and TECO Electric Machinery joined forces to attend this major industrial matchmaking platform. The event was bustling with exhibitors and buyers from all over the world.

The long-awaited physical exhibition of the Hannover Messe brought together manufacturers from around the world.

Incorporating the brand's thematic color scheme throughout, the exhibition booth design unfolds with a focus on simulating product scenarios, interactive WeB AR experiences, and dedicated negotiation areas. This design aims to showcase cutting-edge technological prowess.

Brand Power | A Physical Exhibition for Genuine Interaction

Seamless Theme Booth Layout and Deployment

The alternating blue and white color scheme sets the stage for the grandeur of TECO.

The space seamlessly providing a clear and comprehensive overview.

WeB AR X3D Modeling | Real-time Showcase of Product Highlights

On-site Booth Setup with WeB AR Interactive Zone.

With Web AR, users can view intricate 3D-modeled product visuals directly through their mobile device's web browser.

Web AR Enhances Face-to-Face Tech Business Interactions

In 2022, the Hannover Messe primarily focused on "offline physical exhibitions." After the pandemic, both exhibitors and attendees were eagerly looking forward to face-to-face interactions. King One Design demonstrated its professional exhibition planning capabilities and provided value-added display services through real-time on-site interactions.

In addition to designs featuring exclusive interactive screens, product scenario simulations, thematic video presentations, and attention-grabbing corner areas, King One Interactive also used Web AR to assist TECO Electric Machinery in instantaneously promoting their products on-site. The exquisite 3D modeling showcased the company's products, piquing the interest of potential buyers and significantly enhancing the effectiveness of the company's exhibition.

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