Client
TOKEN
Industry
Outdoor (Bike / Outdoor Sporting)
Exhibition
Taipei Cycle
Location
Date
2018-11-03
Material
wood
Style
TOKEN x King One Design
Over a decade, TOKEN has been always perfecting high-quality bike parts and tires. Nowadays, they still dedicated to developing innovative technology for bike riders. The in-person test is another feature of TOKEN. Not all the testing are done by the machines; instead, they love to ride bikes and use the latest parts so they take the products out and analyze them. This kind of testing allows TOKEN to understand more on how design and material changes affect the part which is using. After having refined a product to the best, we then give them to pro riders who push TOKEN parts to their limits.
Professional, Solid, and speed are the first images given by TOKEN’s booth. The overall color tone is black, leaving the white Logo popped out. Two big panels and the platform are cut in irregular geometric shape, showing a sense of sharpness. Besides that, space is cleverly divided by the interesting shaped parts, which not only creates a flowy visitor route but also covers the meeting are on the back.