[Exhibition Design] Taipei FinExpo 2025 – Mitake Smart Finance Hub, Technology That Captivates at First Glance
Mitake Information Corporation

The Taipei International Financial Expo (FinExpo) is a leading fintech event in Asia, attracting banks, securities firms, insurance companies, and fintech startups from around the world. This year, nearly 500 exhibitors participated, drawing approximately 69,500 visitors over the course of the exhibition. The event showcased the latest innovations in smart finance and wealth management, while promoting international exchange and collaboration.

At FinExpo 2025, King One Design was honored to invite Mitake’s Deputy Manager and team to share insights on six key product highlights, exhibition benefits, and their experience collaborating with King One Design on the booth design.

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[Company Profile]

Company Name: Mitake Information

Interviewees: Mitake Information Marketing Deputy Manager and Team

Company Overview: Founded in 1991, Mitake Information is a leading brand in mobile finance and enterprise messaging services in Taiwan. Centered on the core values of sustainability, integrity, and technological innovation, Mitake Information has developed a comprehensive and secure smart finance ecosystem through its multi-platform market monitoring tools, intelligent voice trading, mobile trading systems, and enterprise messaging services, making it one of the most influential fintech service providers in Taiwan.

Q: What was the reason for participating in FinExpo this time, and what tangible marketing benefits did it bring?

A: Mitake had two main objectives for participating in FinExpo.

First, we wanted the market to clearly see Mitake’s latest breakthroughs in financial technology. This year, we made significant upgrades across our product lines, including AI technology, integrated audio-visual content, and strategic stock selection systems. The exhibition provided an opportunity for attendees to experience these new smart finance features firsthand.

Second, we aimed to bridge the gap between our products and users. While many are familiar with Mitake, they may not fully understand our direction in the AI era. To address this, we brought our development team on-site to interact directly with visitors and showcase our products, helping users gain a more intuitive understanding of our technology and services.

Through this two-way interaction, we not only deepened users’ understanding of Mitake’s offerings but also gathered valuable insights to inform future product planning, ensuring it aligns closely with market and user needs.

Q: In collaborating with King One Design this time, was there any aspect that you particularly liked or found memorable?

A: Mitake had not participated in a major exhibition for some time, and our decision to join this year was made on a relatively tight schedule. Despite the short preparation period from confirmation to execution, King One Design completed the overall booth design and implementation in a very short time, demonstrating exceptional professionalism and efficiency. The result at the exhibition was outstanding—among the many fintech exhibitors, our booth stood out as the most eye-catching and recognizable.

What impressed me the most was that, even under tight deadlines, the King One Design team remained highly cooperative and patient. From design proposals and revisions to final renderings, every step was handled quickly and accurately, ensuring that we could present our booth to visitors in the best possible way.

Q: What are Mitake’s future plans for marketing?

A: Starting this year, Mitake plans to participate in at least one major financial technology exhibition annually. Through these events, we aim to showcase our yearly technological advancements and new features in a tangible and engaging way. Moving forward, we will continue to communicate with the public through exhibition presence, social media, and media partnerships.

Our core message is that Mitake is not just integrating AI into our products, but also striving to make investing simpler, more intuitive, and aligned with user needs.
This long-term effort aims to enable more investors to experience the efficiency and convenience that technology brings through Mitake’s services.

Mitake Messaging primarily provides enterprise messaging and mobile marketing SMS services, serving both financial institutions and well-known companies.

In financial scenarios, it supports verification codes, transaction notifications, card payment alerts, and delivery updates. Marketing messages can be sent instantly to promote ads or campaigns, improving reach and open rates. The system supports API integration and offers 300 free trial messages for new users, enabling businesses to seamlessly integrate messaging into their operations and create a comprehensive marketing and service experience.

Mitake’s SDK comes in two versions: Mobile SDK and Personal SDK, with the Personal SDK primarily designed for PC users.

For language support, we provide Python and C#, allowing developers to work in the language they are most comfortable with. Functionality includes real-time data integration, historical data queries, and post-market information consolidation, complemented by various communication modules. This enables businesses and developers to build comprehensive financial applications efficiently.

Mitake Stock TV, designed for senior users, seamlessly integrates video streaming and market monitoring. The interface combines live news broadcasts with custom stock watchlists, enabling users to track their favorite stock prices in real time.

The app version features visual heat maps and tag-based categorization, quickly highlighting market capital flows and trending stocks. AI technology automatically tags stocks mentioned in videos and generates summaries, making key information immediately clear.

The TV version presents detailed quotes, Level-5 order books, charts, and various analysis tools on a large screen. Its intuitive operation and comprehensive information make it ideal for seniors or anyone who wants to watch the market and videos from home simultaneously.

Mitake Smart Stock Selection is designed specifically for Taiwan stock investors, emphasizing high customization and modularity. Users can adjust interface colors and flexibly operate the comprehensive stock-picking tools according to their own investment strategies. The system supports over 1,000 condition categories, covering capital flow, technical, and fundamental indicators, which can be freely combined and backtested to quickly compare strategy performance against the overall market.

Additionally, the platform offers individual stock diagnostics, integrating news, capital flow, technical, and fundamental data, with key points highlighted in color for quick insights. Combined with AI and visual analysis, Mitake Smart Stock Selection helps users precisely identify ideal investment targets with an intuitive interface and comprehensive information.

This app is a comprehensive market monitoring tool for Taiwan stocks, helping users fully track market trends. Its new real-time large-order tracking feature allows users to monitor major investors’ capital flows and gain insights into key market movements.

The platform also provides ETF holdings, tracking targets, and performance comparison functions. Users can access “Major Investor Tracking” to view brokerage branch-level buy and sell activities, uncovering potential investment opportunities. Additionally, it supports real-time quotes for US stocks, international indices, and Japanese stocks, all officially licensed and free to use, enabling investors to stay up-to-date with Taiwan stocks, ETFs, and global markets.

At FinExpo 2025, Mitake showcased six key smart finance solutions, highlighting both technological innovation and user experience. From enterprise messaging and SDKs to Stock TV, Smart Stock Selection, and the comprehensive market platform, each product demonstrated the company’s expertise and capabilities. King One Design created a booth that combined cutting-edge technology with interactive design, attracting visitors and making smart finance tangible and engaging.