Client
Taiwan Character Brand Licensing Association
Industry
Cultural and Creative/Art
Exhibition
Seoul International Book Fair
Location
Korea
Date
2026-07-21
Material
wood
Style
Custom Theme
Taiwan Character Brand Licensing Association × King One Design
Centered around the concept of a pop-up bookstore in the heart of summer, King One Design brought the Taiwan Pavilion at the 2026 Seoul International Book Fair to life for the Taiwan Character Brand Licensing Association. A bold red palette seamlessly integrated IP showcases, book sales, event spaces, and business matchmaking areas into one cohesive experience. The pavilion also featured curated thematic book zones, guiding international visitors to discover Taiwanese works that resonate with their interests. Through this immersive exhibition design, Taiwan's original literature and homegrown character brands were successfully introduced to a global audience.
Exhibition Design Updates
At the 2026 Seoul International Book Fair (SIBF), held from June 24 to June 28 at COEX Convention & Exhibition Center in Seoul, the event brought together 530 publishers from 18 countries under the theme "Homo Duduri (Declaration of Humanity)." As South Korea's largest publishing event, the fair serves as a premier platform for global cultural and publishing exchange.
King One Design was honored to collaborate with the Taiwan Character Brand Licensing Association to create the Taiwan Pavilion, bringing together the works of six Taiwanese authors and four original character brands. Through an immersive, locally inspired exhibition experience, the pavilion showcased the richness of Taiwan's creative content industry while introducing Taiwan's original stories and intellectual properties to an international audience.
The 2026 Seoul International Book Fair officially opened from June 24 to June 28 at the COEX Convention & Exhibition Center in Seoul, South Korea.
A pop-up bookstore concept transformed the pavilion into an immersive reading destination, bringing Taiwan's original publications closer to readers from around the world.
Where Literature Meets Original IP: An Immersive Pop-up Bookstore
King One Design collaborated with the Taiwan Character Brand Licensing Association to create the distinctive Taiwan Pavilion, reimagining the traditional exhibition booth as an immersive bookstore experience at the Seoul International Book Fair. Balancing literary depth with Taiwan's original IPs, the pavilion featured curated thematic book displays that encouraged international visitors to explore Taiwanese literature, alongside a dedicated character brand zone showcasing beloved local IPs, including KAWAII HYOKA, TAKOKUMA, DUMPLING CAT FAMILY, and Kuroro Space Exploration Team.
To further enhance visitor engagement, the pavilion incorporated the latest AI-powered Smart Guide Kiosk, allowing guests to switch seamlessly between multiple languages and discover Taiwan's literature and original IPs through interactive voice-based conversations. An open-plan layout, spacious business meeting area, and striking feature wall introducing participating authors created an inviting environment for both cultural exchange and business networking, while elevating the international visibility of Taiwan's literary and creative industries.
King One Design created a spacious, open-concept pop-up bookstore-inspired pavilion to showcase Taiwan's original publications and distinctive IP brands.
The pavilion featured a 32-inch AI Smart Guide Kiosk, enabling multilingual voice interactions that introduced visitors to Taiwan's literature and original IPs.
Comfortable seating areas encouraged leisurely reading while accommodating business networking and matchmaking.
Dedicated display areas for four Taiwanese character IP brands attracted visitors' attention.
A striking author feature wall captured visitors' attention and elevated the international visibility of Taiwan's literature.
Immersive Exhibition Design That Inspires Engagement and Conversation
At the 2026 Seoul International Book Fair, King One Design reimagined the traditional exhibition booth through the concept of a pop-up bookstore, creating an inviting space where international readers and buyers could immerse themselves in Taiwan's literary culture. Blending Taiwanese visual aesthetics with thoughtfully curated thematic book displays and dedicated zones for local character IP brands, the pavilion delivered a fully immersive experience that encouraged longer visitor engagement while fostering meaningful business connections.
