Client
Baren-Treff
Industry
B2C / Others
Exhibition
Pop-up Store
Location
Taipei, Taiwan
Date
2026-01-14
Style
Baren-Treff x King One Design
The German fruit juice gummy brand Baren-Treff, with nearly 30 years of history, has launched its first-ever pop-up store in Taiwan, opening at Eslite Spectrum Nanxi B1 in Taipei—one of the city’s busiest destinations. Partnering with King One Design, the pop-up transforms Baren-Treff’s spirit of joy and sharing into a colorful, dessert-inspired immersive setting, allowing customers to discover the brand story and product highlights in a fun and intuitive way.
Commercial Space Design Quick Update for You
Baren-Treff is a German fruit juice gummy brand that made its first debut in Taiwan in November 2025, launching a pop-up specialty store at Eslite Spectrum Nanxi.
The overall space is designed around the vibrant colors of fruit gummies as the main visual theme, paired with the brand’s iconic Party Bear character, creating an atmosphere that feels lighthearted, friendly, and playfully childlike. Rather than using a standard retail counter setup, the design features transparent candy jars, layered color blocks, and a rhythmic display layout, turning the space into something closer to an ongoing dessert party experience.""Baren-Treff is a German fruit juice gummy brand that made its first debut in Taiwan in November 2025, launching a pop-up specialty store at Eslite Spectrum Nanxi.
The overall space is designed around the vibrant colors of fruit gummies as the main visual theme, paired with the brand’s iconic Party Bear character, creating an atmosphere that feels lighthearted, friendly, and playfully childlike. Rather than using a standard retail counter setup, the design features transparent candy jars, layered color blocks, and a rhythmic display layout, turning the space into something closer to an ongoing dessert party experience.
Through this pop-up format, Baren-Treff brings its spirit of sharing, along with the fruity flavors and colorful energy of Germany, into the retail space—allowing customers to build an instant and lasting brand impression through interactive shopping and selection.
The circulation layout emphasizes a self-pick experience, turning the shopping journey into an exploration of gummy treats.The circulation layout emphasizes a self-pick experience, turning the shopping journey into an exploration of gummy treats.
The space design centers on the “Pick & Go” self-selection gummy experience, with a clear circulation path and user-friendly counter heights that allow customers to comfortably choose their preferred flavors and shapes.
A wide variety of gummies—each with different tastes and appearances—are presented through open displays, turning the selection process into a fun journey of discovery rather than simply a purchase.
With bright fixtures and an open display layout, the colorful gummy flavors are clearly showcased—making it easy to choose at a glance.With bright fixtures and an open display layout, the colorful gummy flavors are clearly showcased—making it easy to choose at a glance.
The product display follows the counter circulation, allowing popular gummies to be naturally seen and selected as visitors move through the space.
The neatly arranged glass jar displays allow the product features to naturally become the visual focal point.
Bringing the brand into everyday life—creating more sweet memories.
King One Design brings Baren-Treff’s brand spirit of sharing, joy, and fruity sweetness to life through spatial design—turning the pop-up store into more than a short-term sales point, but a memorable dessert landmark in the city.
Through thoughtful circulation planning, the shopping experience is seamlessly connected with bold visual language, ensuring the brand identity is clearly recognized and remembered within a short time.