【Exhibition Design】ICE 2026 – LED Immersive Gaming Experience Debuts in Spain!|KingOne Design

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Client

Vivid Gaming

Industry

Gaming / Entertainment

Exhibition

ICE Barcelona

Location

Barcelona, Spain

Date

2026-02-24

Material

wood

Style

tech

Vivid Gaming x King One Design

King One Design is honored to have assisted Vivid Gaming at ICE Barcelona 2026. Through innovative booth highlights—including suspended LED screens, 3D illuminated logos, life-size character standees, and infinity mirrors—we created an immersive, high-tech environment that captivated gamers and showcased their latest R&D achievements.

Exhibition Express

Following its relocation from London to Spain in 2025, ICE Barcelona 2026 was grandly held from January 19th to 21st at the Fira de Barcelona Gran Via. The event set a new attendance record, drawing over 65,000 gamers and industry professionals from 186 countries. With a core focus on technological innovation, sustainable gaming, and global collaboration, King One Design was honored to craft a bespoke booth for Vivid Gaming, utilizing a grand and eye-catching visual design to captivate the massive crowds.

ICE 2026 was grandly held from January 19th to 21st at the Fira de Barcelona Gran Via, Spain.

King One Design crafted a magical and immersive gaming station through high-saturation visuals and suspended LED installations.

Vivid Gaming – Immersive Play with Versatile LED Design

King One Design crafted an open island-style booth for Vivid Gaming, featuring a color-coded floor design that allows visitors to navigate seamlessly through their "gaming journey."


The striking suspended LED screens and 3D illuminated logos effectively command brand presence and ensure clear information delivery. Custom-designed graphic walls and life-size character standees invite players to engage and capture photos freely. From the reception desk and gaming experience zones to the meeting areas, every element integrates high-saturation brand colors.


Furthermore, infinity mirrors and stylized pedestals add rich visual layers, successfully drawing massive crowds and enticing gamers to experience the latest innovations.

King One Design utilizes suspended LED screens and 3D illuminated logos to showcase a grand and commanding brand presence for the booth.

The open and transparent island booth allows visitors to flow freely through a seamless gaming journey.

The life-size character standees became a major social media hotspot for visitors.

Visitors can gain a deep understanding of the latest gaming technologies at the dedicated experience zones.

Striking Visuals, Global Growth: King One Design Empowers Your International Reach.

King One Design tapped into gamers' preference for vibrant visuals, bold aesthetics, and refined lighting to craft a truly immersive gaming station. Through the dynamic flow of LED lights and the depth of infinity mirrors, visitors were transported into a gaming world where they could explore freely. This approach effectively promoted our client’s latest products while expanding their international reputation and global customer base.

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