Nobutaka HL Corp.
Outdoor (Bike / Outdoor Sporting)
HL Corp. x King One Design
Eurobike has successfully ended, attracting over 1400 exhibitors and 60,000 visitors to Friedrichshafen, Germany. Putting a strong emphasis on the balance of life and work, Eurobike had more than 100 workshops, outdoor activities, and talks from different fields, in the hope to create an exhibition for both professionals and families.
HL Corp. owned an island stand this time in Eurobike. What makes it special is that it includes 4 brands in one booth. The wise use of Arc design could divide the booth clearly yet still remaining the individuality of the each brand. Also, we put tiny little details into the light bulb and counter, making them artistically attractive and practical at the same time.