【Exhibition Design】BIO Asia 2025 – Smart Design Co-Creates a New Wave in Biotechnology
WelBloom | TMU | Healthmate

Taiwan’s premier biotech event, BIO Asia 2025, was held from July 24 to 27 at Hall 1 of the Taipei Nangang Exhibition Center. This year’s exhibition featured over 2,200 booths, bringing together multinational companies, leading experts, and industry leaders to explore the next wave of biotechnology in Asia. With the theme “Next Wave of Life,” the event highlighted Asia’s rising role as a driving force in biotech innovation and international collaboration.

King One Design was honored to assist WelBloom and TMU in curating unique exhibition booths, and to introduce the latest AI-guided tour technology for Healthmate. Through innovative technology and thematic booth design, the exhibition experience left a lasting impression on visitors.

For the third consecutive year, King One Design created a themed island booth for WelBloom. In response to the company’s ESG and eco-friendly values, the booth was adorned with green plants to reflect environmental aesthetics. A photo wall built around a structural pillar featured recycled wood, highlighting the harmony between sustainability and design. Above, a three-sided LED video wall displayed dynamic corporate visuals, effectively drawing attention from both sides of the exhibition aisle.

Inside the booth, custom product panels, branded lightboxes, and stylish flags were thoughtfully arranged. The blue-and-white color scheme created an immersive environment that conveyed a brand image of professionalism, cleanliness, and trustworthy health values.

TMU has collaborated with King One Design for two consecutive years. This year’s booth, inspired by the concept of future healthcare, features soft curved designs that convey a spacious and tech-savvy visual language. The floor-standing display cases in each themed area serve both informational and product presentation purposes, as well as meeting functions. A ring-shaped structure on the pillar is embedded with LED light strips to enhance the sense of layering.

The booth’s primary color is TMU’s signature red, effectively boosting brand recognition and memorability. Considering visitor flow, the stage area is arranged at an angle, with a rich variety of themed activities that successfully attract crowds.

King One Design’s brand L’AiR launched the latest AI guided tour device. Healthmate applied this AI tour technology at the exhibition and received positive feedback. King One Design was pleased to invite Mina, a sales assistant from Healthmate, to share the features of the AI guided tour device. Mina said, “The AI tour’s real-scene function allows visitors to see all our products. Customers can directly select products to watch detailed introductions and videos, enabling them to quickly understand our offerings. This is a very helpful feature for us.”

The AI guided tour device provides visitors with an interactive exhibition experience, reduces manpower needs, assists with guiding and product presentations, and enhances the company’s competitiveness and buzz.

King One Design has partnered with WelBloom for three consecutive years and with TMU for two consecutive years at BIO Asia, custom-designing distinctive themed booths for both clients. With extensive experience in exhibition design, King One Design brings high trust and innovative value to its customers.

This year, in response to the exhibition’s theme, multiple advanced digital technologies were introduced, including three-sided LED video walls, large transparent screens, and AI guided tour devices. These innovations help biotech companies showcase their brand features and innovative strengths, highlighting the outstanding competitiveness of Taiwanese enterprises on the international stage.