Client
Chroma
Industry
Technology (Electronics / Communication / System)
Exhibition
Location
Digital Project
Date
2023-09-08
Material
i-WebKit
Style
360 panoramic view
King One Design x Chroma
King One Design and Chroma, a subsidiary of the Test and Measurement Instruments Corporation, are now entering their third year of collaboration on the immersive 3D smart website, Virtual Chroma. This website showcases Chroma's product highlights under four main themes: "5G/AIoT," "Smart Automation," "Green Energy," and "Optics & Display." Each theme features a corresponding contextual environment and incorporates 360-degree panoramic displays to comprehensively present the product's advantages and features. This year, starting from the lobby, the main visual has been completely redesigned, and there have been detailed updates and revisions in other areas as well.
Interactive Design Express
Founded in 1984, Chroma, marketed globally under its own brand, has the vision of "actively developing world-class products and striving to become a world-class enterprise" as it progresses in its growth. In 2021, King One Design planned and created the Virtual Chroma smart website for Chroma, presenting its product lines under four major themes. Operating 24/7, Virtual Chroma is always ready to showcase the brand's strengths.
In 2023, King One Design refreshed the lobby design of Virtual Chroma with a brand new visual identity and slogan.
Creating an immersive 3D smart website can enhance the online experience for customers, elevating both the brand experience and brand image.
Four major themes that guide customers into an immersive experience of product features.
