Outdoor (Bike / Outdoor Sporting)
HAMAX x King One Design
Less is more! HAMAX, a bike company from Norway, had a really simple and neat booth. It is the simplicity that makes the product pop out effortlessly, and we could spend more time with the clients and find better ways to meet their needs.
The client needed to hang the products on the wall, and not just one, but plenty! We reinforced the structure with stronger materials, so the back panel could support the weight. Another fun tip was the raised floor. 10-cm in height, the booth was divided from the walkways. With the accurate lighting, the booth turned into a stage, showcasing the brand and the bikes.