【Exhibition Design】Chicago Specialty Coffee EXPO 2024 - The Hall of Fine Coffee, Unfolding the title page filled with "Coffee" aroma.|KingOne Design







B2C / Others


Specialty Coffee EXPO


McCormick Place Convention Center in Chicago




Professional and Neat

1Zpresso x King One Design

The Specialty Coffee EXPO is the most iconic event in the global coffee industry and the largest B2B event for specialty coffee professionals in North America. This year, it took place in Chicago, USA, covering a professional product chain including coffee beans, equipment, and utensils. King One Design assisted 1Zpresso in planning a distinctive booth, bringing the coffee booth into the exhibition hall. The brand's color scheme, paired with sleek design lines, created an eye-catching visual, while the spacious interactive space brought excellent crowd-gathering effects.

Exhibition Design Express Update

The Specialty Coffee EXPO was grandly held at McCormick Place Convention Center in Chicago, USA from April 12th to 14th, attracting over 600 booths and 37,000 visitors from home and abroad. King One Design planned a distinctive booth for 1Zpresso, with eye-catching red and white tones, enhancing the brand impression. The booth transformed into a simple coffee shop, inviting professional baristas to demonstrate product usage directly and interact with visitors, resulting in a continuous flow of crowds.

By having professional baristas operate the equipment, it showcased the brand's professionalism and the exceptional practicality of its products.

The Champions of WBrC Demonstrate Skills, Elevating Brand Professionalism.

The 2022 champion, the pride of Taiwan, Sherry Hsu Shih-Yuan, demonstrated her professional skills by brewing coffee on-site.

Step into the captivating three-dimensional title page filled with "Coffee" aroma.

King One's design for 1Zpresso's booth this time utilized the brand's red and white color scheme to deepen the brand impression, transforming the booth into a minimalist coffee shop. Furthermore, they invited world champions to brew coffee on-site, showcasing the brand's professionalism and providing visitors with a visually and aromatically satisfying coffee feast.

Explore more successful international exhibition cases >> Contact King One now to create a unique and distinctive booth tailored just for you.