Client
PMI
Industry
Machine Tools (Automation / equipment)
Exhibition
SIMTOS
Location
Date
2016-02-16
Material
wood | Systm
Style
PMI x Kingone Design
In SIMTOS, KingOne Design was dedicated to incorporating the professional knowledge of design field into both booth/stand design and branding to offer our client the all-round design plan and build the value of corporate’s image.
Brief Introduction of SIMTOS
Seoul International Machine Tool Show, which is also named Simtos, is held biannually at Korea International Exhibition Center. As a leading the advancement of global machine tool industry and the machine tool market of Korea, Simtos attracts companies of the automobile, shipbuilding, semiconductor, metal molding industry and other sectors in which machine tools are in use. This year, at SIMTOS 2016, there is 102,000 square meters of expo floor space, and welcome 1,125 companies from 35 countries and regions, and around 100,000 visitors from around the world.
Build Your Brand - Task
Multiple ways to present
Brand Image
Build Your Space - Solution
Concept and Color Tone - Bright Orange
We, KingOne Design, chose bright orange, corresponded to the brand logo, as the main color tone of the booth to light up the atmosphere; besides, we built the down light on the beam column, allowing the visual focus on the products.
Structure - Peninsular Booth
To meet the client’s need - diversified products, we, KingOne Design, provide different styles of counters to highlight the characteristics of different products. The meeting area is located at the rear corner of the booth and concealed by the front counters, providing privacy and intimacy for customers to negotiate.