Client
Axiomtek | LYDSEC
Industry
Technology (Electronics / Communication / System)
Exhibition
RSA Conference
Location
USA
Date
2025-05-22
Material
Systm
Style
tech
RSA 2025 x King One Design
The RSA Conference, one of the world’s largest cybersecurity events, brings together cybersecurity professionals each year to share the latest insights, trends, and strategies for tackling today’s most pressing security challenges. This year in San Francisco, King One Design created distinctive corporate booths for Axiomtek and LYDSEC, capturing attention with lightboxes, 3D logos, and layered display cabinets. On this international stage, the booths showcased the strong capabilities of Taiwanese enterprises.
Exhibition Express
Held in the United States, the RSA Conference attracts around 45,000 attendees annually. As a leading platform for sharing global cybersecurity knowledge and fostering collaboration, the event brings together industry experts, innovators, and thought leaders to explore cutting-edge technologies and the ever-evolving threat landscape. The exhibition showcases innovative solutions and tools to address cybersecurity risks, serving as a vital gathering for global industry professionals to network and collaborate.
This year, King One Design was honored to design exhibition booths for Axiomtek and LYDSEC across the ocean. By integrating each company’s brand identity, the booths were thoughtfully planned to be both visually appealing and highly functional, effectively enhancing audience engagement and helping expand their presence in international markets.
This year, RSA was grandly held in San Francisco, USA, from April 28 to May 1, attracting cybersecurity professionals from around the world.
Clever use of lighting and spatial planning of display cabinets can create an eye-catching and visually layered booth design.
Axiomtek – Angled Lightbox Design Shines Bright, Elevating Brand Sophistication
King One Design created an open, double-sided booth layout for Axiomtek, allowing smooth visitor flow and easy exploration of the products. A creative touch was added to the corporate logo presentation with an angled lightbox, enhancing the booth's visual depth and appeal. Both the display cabinets and counters featured soft lighting designs, which elevated the overall aesthetic and helped the booth stand out.
The booth’s color scheme was aligned with the company’s brand colors, and a futuristic style was adopted to reflect Axiomtek’s technological focus. A compact counter served multiple functions, including customer reception and a meeting area, ensuring efficient use of space.
This year, King One Design planned the overseas exhibition booth for Axiomtek.
The 3D brand logo combined with the angled lightbox creates an eye-catching and attention-grabbing effect.
The back panel is embedded with product panels, featuring a soft lighting design.
The uniquely shaped display cabinets are embedded with light strips, adding a futuristic style.
LYDSEC – A Multifunctional Booth for Perfect Information Display
King One Design used a corporate blue-green color scheme to craft the main visual for LYDSEC’s booth. The single-sided open booth features high information exposure and a dedicated guided experience area. The surrounding booth structure enhances visual depth, while the large backdrop showcases corporate information and reinforces brand identity. A built-in 42-inch screen displays dynamic videos to vividly highlight brand characteristics. Inside the booth, a meeting area facilitates interaction between company representatives and visitors, striking a balance between aesthetics and functionality.
The single-sided open booth allows for the display of a large amount of information on the backdrop.
Digital screens are integrated to display dynamic corporate information.
The booth includes a meeting area to facilitate interaction with customers.
A perfect blend of practicality and aesthetics, the futuristic booth shines on the international stage.
As a hub for the tech industry, San Francisco offers significant market potential. Leveraging years of experience in overseas exhibition planning, King One Design successfully created distinctive booths for Axiomtek and LYDSEC. Through refined soft lighting designs, 3D logo lightboxes, and futuristic booths that combine practicality and aesthetics, they effectively attracted foot traffic, promoted corporate product information, and expanded opportunities for international collaboration.