Client
Day Young | Axiomtek
Industry
Machine Tools (Automation / equipment)
Exhibition
NRA
Location
USA
Date
2025-06-16
Material
wood
Style
Stylish and Sophisticated
NRA 2025 x King One Design
The "NRA Show 2025" is the largest foodservice industry exhibition in the United States, showcasing innovative food packaging solutions and a wide range of restaurant automation equipment. It serves as a global platform for professionals in the food and beverage industry to connect and exchange ideas. This year in Chicago, King One Design created branded booths for Day Young and Axiomtek. The booth featured paper art displays, eye-catching lightboxes, and a circular hanging structure as key highlights, successfully drawing crowds from all around.
Exhibition Express
Organized annually by the National Restaurant Association, the "NRA Show" has reached its 104th edition this year. As a long-standing and iconic event in the foodservice industry, it attracted over 2,200 international exhibitors in 2025. The show focuses on showcasing innovative equipment, ingredients, and comprehensive operational solutions, while exploring emerging trends and future developments in the industry alongside global experts.
King One Design is honored to have crafted visually impactful and brand-driven booths for Day Young and Axiomtek this year. By blending visual aesthetics with practical design, the booths successfully captured attention, enhanced interaction, and effectively boosted brand reputation while helping both companies expand their presence in the international market.
This year, the NRA Show was held from May 17 to 20 at McCormick Place in Chicago, drawing foodservice professionals from around the world to exhibit and network.
King One Design incorporated honeycomb structures and paper art displays to create a lively, stylish booth with a warm, wood-inspired aesthetic.
Day Young – A Wood-Inspired, Minimalist Island Booth That Breaks Tradition with Innovative Display
King One Design created an open-style island booth for Day Young, featuring wide walkways that allow visitors to freely explore the products. The eye-catching circular overhead structure served as a visual anchor, effectively drawing attention from all directions.
The booth embraced a wood-inspired, minimalist aesthetic that conveyed a sense of modern vitality and warm, friendly brand identity. Adorable mascots were transformed into honeycomb-shaped displays and lightboxes, becoming popular photo spots for visitors.
Paper-crafted display platforms replaced traditional showcase methods, highlighting the company’s commitment to innovation and environmental sustainability. High-saturation color tones and a 3D logo enhanced visual impact, helping to strengthen brand recognition and expand Day Young’s presence in the international market.
This year, King One Design created a distinctive overseas booth for Day Young, featuring a striking circular overhead structure that captured attention.
LED-branded lightboxes and wood-patterned flooring added a minimalist, modern touch to the booth's aesthetic.
The mascot standee made from honeycomb panels is both adorable and eco-friendly.
The island booth features an open layout, with a discussion area that facilitates easy interaction between the company and visitors.
The paper art display offers a unique visual appeal, reflecting the company’s commitment to environmental sustainability.
Axiomtek – A striking lightbox logo that combines professionalism and aesthetics.
King One Design used Axiomtek’s signature magenta-purple color scheme as the main visual theme for the booth. The logo was crafted with lightboxes to elevate the booth’s quality and create a vibrant atmosphere. Four 32-inch screens were connected to play dynamic videos, showcasing a variety of the company’s products inside the booth, allowing visitors to experience product features in real time and meeting the company’s exposure needs. The booth also included a discussion area to facilitate interactions between company representatives and customers. Overall, the booth was finely crafted with layered design and practical functionality.
This year, King One Design planned a minimalist and professional corporate booth for Axiomtek.
The booth combines product display, meeting space, and corporate information presentation in a multifunctional design.
Breaking the mold to create highlights, offering strong advantages for international exhibitions.
Chicago, as a major hub for the foodservice industry and international hotel development, possesses abundant market potential. It attracts exhibitors from around the world every year who are eager to connect internationally and expand their overseas customer base. Incorporating innovative design concepts that break traditional frameworks within the booth can enhance a company’s competitiveness and effectively attract visitors. With years of experience in overseas exhibition planning, King One Design successfully created innovative and distinctive booths for Day Young and Axiomtek this year. By replacing traditional display cabinets with paper art platforms and substituting flat logos with lightbox logos, the booths offered visitors a fresh visual appeal and a unique exhibition experience.