work-category
Exhibition Design
work-category
Retail Design
work-category
AR/VR/Virtual Expo

Client

Risheng Bank/Securities/Gutou

Industry

B2C / Others

Exhibition

Taipei FINExpo

Location

World Trade Center

Date

2021-01-19

Material

Interactive Design

Style

tech

Wang Yi designs digital marketing department x Risheng Bank/Securities/Gutou

Risheng Group is one of the top financial institutions in Taiwan. When participating in the Taipei Financial Expo this year, it will also create three top-notch digital interactive design games, breaking through the interactive games in the traditional exhibition hall, integrating digital and technological images into the game; The process is "gamified", and the interactive relationship is pulled to a more interesting level. It is easy to understand the three financial products launched by Risheng.

Digital interactive design
Digital interaction is a small step, digital transformation is a big step. Wang Yi Design and Risheng Group jointly created a breakthrough in interactive games in traditional exhibition venues, integrating digital and technological images into the game; and "gamification" of the use process to integrate interaction The relationship is pulled to a more interesting level, and it is easy to understand the three financial products launched by Risheng. In this design, Wang Yi Design gamified 3 financial products: ☑️ stock picker|knock out the low-scoring eggs and become the number one financial report model student! ☑️ Magic Ball Number One|A good ball? Bad ball? The one you choose is your magic ball! ☑️ Digital life. Happy life|Immersive life experience, through interactive plot to understand daily financial products "gamification" is now a very important technology in digital transformation! Everyone knows how to do AR and can make digital interactive design at hand, but how to judge the success of digital transformation? How to present digital interaction in the most intimate way? It depends on "digitization." Let's take a look at how Wang Yi Design can easily attract people to gather through digital interaction "gamification" and redefine the new brand image!

Stock picker|Knock out the low-scoring eggs and become the first model student in earnings!

The first game is very interesting and is "Stock Picker" created for Risheng Securities. The method of the game is the same as the well-known Hamster, except that the object we want to kill is the "low score" earnings golden egg! In the film, you can also see Wang Yi's design, a tailor-made high-quality golden hand hanging, so that you can break the low-scoring eggs and leave the high-scoring eggs, and become the first financial report model student!

Magic Ball One | A good ball? Bad ball? The one you choose is your magic ball!

The second game is a brainstorming choice interactive game created by Risheng Gutou’s "Magic Ball One". It mainly uses stock trend graphs as the main test. It uses vivid comic characters, combined with thinking and analysis, to select the correct trend. Received the "Magic Ball Signal" from Risheng!

Digital life. Happy life|Immersive life experience, learn about daily financial products through plot interaction

The third game is "Digital Life, Happy to Live" designed for Risheng Bank. It is a simple game that uses situational simulation and in-depth understanding of the character's dialogue to select the corresponding financial products to solve the problem!

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