Client
MITRAVEL SERVICE CO.,LTD.｜DEER CHASER
Industry
Aviation/Leisure/Travel
Exhibition
Taipei International Travel Fair
Location
TaiNEX(1+2)
Date
2025-11-06
Style
ITF 2025 x King One Design
As a key hub for tourism exchange in Asia, ITF Taipei International Travel Fair brings together domestic and international travel brands and tourism organizations each year for networking and collaboration. This year, King One Design was honored to create themed booths for Hua You Travel and DEER CHASER, highlighting each brand’s unique travel and accommodation characteristics and stylistic identity. Through thoughtful design, we helped the brands stand out at the fair—capturing visitor attention and encouraging meaningful on-site engagement.
Exhibition Design Express
The 2025 ITF Taipei International Travel Fair was held from November 6 to 9, 2025, at Taipei Nangang Exhibition Center. As Taiwan’s largest annual tourism exhibition, ITF attracted a wide audience of both the public and industry professionals, bringing together domestic and international travel agencies, tourism organizations, and travel brands to showcase the latest travel routes and market trends.
This year, King One Design was honored to create accommodation-style displays and country-themed booths for Hua You Travel and DEER CHASER, helping the brands stand out in a high-traffic exhibition environment. Through distinctive design, we highlighted each brand’s unique character, captured visitor attention, and fostered opportunities for on-site engagement and exchange.
ITF 2025 Taipei International Travel Fair grandly opened at Taipei Nangang Exhibition Center, Hall 1.
DEER CHASER｜Designing a Comfortable Exhibition Space Centered on Hospitality-Inspired Scenarios
For ITF Taipei International Travel Fair, King One Design created the “Wild Luxury VILLA Lounge” themed booth for DEER CHASER.
The design combines dark wood structures, concrete textures, and lush greenery to evoke a natural, relaxed hospitality atmosphere.
An open circulation layout, paired with an L-shaped bar counter and multiple seating areas, encourages visitors to pause and engage in conversation. A large-scale feature wall serves as a focal point to present the brand’s hospitality imagery, while the angled overhead structure integrated with brand identity enhances overall visibility and recognition within the exhibition space.
Using natural materials and an open layout, the design transforms a hospitality atmosphere into an exhibition space that invites visitors to pause and engage in conversation.
By combining natural materials with scenario-based displays, the booth is designed to support both visitor dwell time and meaningful interaction, creating a brand space that encourages engagement.
Centered on hospitality-inspired scenarios, the exhibition space presents a warm, inviting atmosphere that encourages interaction and exchange.
MITRAVEL SERVICE CO.,LTD.｜Shaping exhibition identity through country-themed concepts to showcase the diverse character of European travel.
King One Design assisted Hua You Travel in planning two themed booths for the ITF Taipei International Travel Fair, centered on “Switzerland” and “Poland & Eastern Europe,” showcasing the brand’s diverse European travel offerings.
The Switzerland-themed booth features curved architectural forms combined with railway and alpine visuals, creating a highly recognizable façade. Meanwhile, the Poland/Eastern Europe booth uses city silhouettes and symbolic elements to convey cultural depth—helping visitors quickly distinguish travel themes and engage in more in-depth consultations.
The booth layout aligns with country-specific themes, creating a clearly structured exhibition space that presents European travel offerings with clarity and coherence.
Using national imagery and city silhouettes as the visual focus, the booth presents a layered and well-defined Eastern European travel theme.
The booth structure echoes Swiss railway imagery, creating a visually focused and distinctive exhibition booth.
Through curved forms and iconic Swiss landscape motifs, the design creates a travel booth that is instantly recognizable at a glance.
Integrating multiple themes to create a standout booth that reflects distinct brand character.
At the ITF Taipei International Travel Fair, King One Design assisted DEER CHASER and Hua You Travel in creating multiple themed booths.
Based on each brand’s positioning and travel product characteristics, the exhibition spaces were designed around hospitality-inspired scenarios and country-themed concepts, achieving a balance of strong visual recognition and practical functionality. These designs encouraged on-site interaction and continue to deliver tangible exhibition results for travel brands.