【Exhibition Design】Taiwan National Team Heads to CES 2024, Showcasing Technological Prowess to Shine Globally|KingOne Design





Industrial Technology Research Institute (ITRI)


Technology (Electronics / Communication / System)









Industrial Technology Research Institute (ITRI) x King One Design

CES, the Consumer Electronics Show in the United States, is one of the most anticipated technology events globally. Collaborating with King One Design, the ITRI has planned the "Taiwan Tech Innovations Pavilion" for TTA (Taiwan Tech Arena). Leveraging King One Design's expertise in integrating exhibits from nearly a hundred vendors, the pavilion serves as a platform for showcasing technology and facilitating business negotiations. This initiative aims to highlight Taiwan's innovative technological strengths on the international stage.

Exhibition Design Express Update

The Consumer Technology Association (CTA), as the organizer of CES, is celebrating its 100th anniversary this year. From January 9th to 12th, the annual event took place, featuring over 4,300 exhibitors and attracting more than 135,000 attendees. Over 40% of the participants came from over 150 countries and regions worldwide. Led by TTA, Taiwan assembled a national team of 96 companies to showcase at the "Taiwan Tech Innovations Pavilion". King One Design is honored to once again be commissioned by ITRI to plan the booth design, contributing expertise to help Taiwan shine brightly on the international stage.

The Taiwan Tech Arena (TTA) of the National Science and Technology Council (NSTC) is participating in CES for the seventh time, with the number of Taiwanese exhibitors growing to nearly a hundred. This demonstrates a significant leap in Taiwan's technological prowess! King One Design, with rich experience in planning and executing national pavilions and exhibitions in the United States, has collaborated with the Industrial Technology Research Institute (ITRI) multiple times. This time, we are partnering with ITRI to plan the startup pavilion exhibition with high standards, creating a focal point across regions. The main stage of the exhibition hall will host five "TTA Demo Shows," inviting international startup partners from Korea, Japan, the Netherlands, Luxembourg, France, and others to join forces with Taiwan's startup teams. They will showcase product advantages and features, making the Taiwan Pavilion an international stage for knowledge exchange and business opportunities for global investors and corporate representatives.

King One Design planned the CES booth to showcase products from nearly a hundred companies smoothly, enhancing visitor flow and increasing their likelihood of fully exploring the exhibition. This setup also facilitated communication between Taiwanese companies and those from both domestic and international markets.

The Grand International Adventure Expo Unites the Spirit of Taiwanese Technology.

Utilizing cross-arches to connect the booths while maintaining the integrity of six major thematic exhibition areas.

Large-scale wooden three-dimensional characters enhance the grandeur of the booth and elevate the visibility of the Taiwan Pavilion.

In the stage area, screens are paired with signage for relevant units, complemented by LED lights to attract attention and draw crowds.

The spacious layout maintains smooth pathways, allowing for clear visibility of each exhibitor's showcase content at a glance.

Photo-op backdrops encourage attendee interaction and social sharing.

The Theme Curation of the Taiwan National Pavilion Facilitates International Brand Matchmaking

International exhibitions serve as the premier stage for brands to gain international visibility and connect with global industry opportunities. In collaboration with King One Design, the Industrial Technology Research Institute (ITRI) has orchestrated the planning of the "Taiwan Technology Startup Pavilion" at the 2024 CES Consumer Electronics Show, with nearly a hundred Taiwanese companies forming the national team. King One Design's planning encompasses a cross-sectoral approach to showcase the grandeur of the national team's presence, expertly and systematically organizing product information to enable clear displays from numerous exhibitors simultaneously, creating a spectacular scene. The design ensures smooth flow and ample space, encouraging increased visitor dwell time and foot traffic. This greatly facilitates business matchmaking opportunities and invites the world to witness Taiwan's technological innovation and entrepreneurial prowess.

During the opening ceremony of the exhibition, prominent international figures in the startup scene such as Gary Shapiro, President and CEO of CTA, Noriya Tarutani, Deputy Minister of Innovation at the Japan External Trade Organization, Philippe Linster, CEO of Luxembourg House of Startups, and Ayman Hassan, Assistant Vice President of the Commercial Trade Department at Dubai World Trade Centre, graced the occasion, demonstrating their support and encouragement for Taiwan's startup teams.

Explore more international exhibition cases >> Choosing King One: Booming sales both domestically and internationally.