Taiwan External Trade Development Council (TAITRA)
Government and Associations
Las Vegas, USA
TAITRA x King One Design
Taiwan External Trade Development Council (TAITRA) was founded in 1970. Sponsored by the government and industry organizations, TAITRA is dedicated to helping and promoting the world trade to both domestic and overseas enterprise. TAITRA often leads Taiwanese enterprise and manufacturers to attend international exhibitions, and King One Design is also a co-working partner, taking care of the booth design for several times.
This time, TAITRA presented the theme of “SMART RETAIL,” bringing the whole shop into the CES exhibition hall. Visitors would see the exact same interior design of a real store from Taiwan. The wooden texture pillars and walls added the warmness to the booth. The eye-catching fascia sit on the one side of the booth, drawing attention with its shiny graphics. Following the guide of the fascia, the visitors got the chance to both shop as a customer and operate the smart retail system as a clerk at the same time!