AR APP | The digital transformation of traditional production has been successful, and the old brand name has been polished!
NANKANG

Nankang Tyre is the oldest tyre manufacturer in Taiwan. To face the fast developing market, Nankang Tyre reached out to us for the transformation of tradition industry. We helped them to create an AR app “Tyre Maker” to show the world that tradition can coexist with the latest technology, and guess what? It is FUN!

After months of efforts and visiting the factories, we gathered the most profound information and did the comprehensive analysis. This is our first 100% customized AR app. It is officially launched on the global app store, available on iOS and Google Play, with 3 languages (Chinese, English, and Japanese)!

Nankang Tyre wants to show the real senario inside of the factory with “Tyre Maker”.  In the first stage of the project, King One Design’s AR marketing team had many online/offline meetings and went to the factories to gather all the details from the production line, in order to allow users to immerse themselves and restore the most real production process.

In the second stage of the project, we recruited the best 2D and 3D designers to create this app. In the introduction section, you will see high CP and 2.5D graphic design to bring the liveliness out of the professional brand image. The later section, the interactive production line, we use Augmented Reality to recreate a 3D model of the real machine, for the users to immerse into the real situation as if they truly operated the machine inside of the factory. 

“Tyre Maker” is undoubtedly a branding tool! The innovation and creativity takes the traditional industry value fly with the trendy technology AR. With its fun and interaction, you only need a mobile phone or a tablet to experience the factory, the production line, and the whole brand story behind it!

An app provides not only the strong marketing ability but also a front-line tool for internal staff training. The production line doesn’t need to stop or arrange a specific time for staff training; instead, all you need is just one click and you get to experience the whole process and operate it, in which the company can reduce lots of cost on staff training. Furthermore, the interactive experience and immersive environment are highlighted with the augmented reality, also helping to create a safer space during the training. With either way, this is an option to maximize the profit for the company.