work-category

Exhibition Design

work-category

Showroom Design

work-category

Augmented Reality

Client

Nangang Tire

Industry

Automobile and Related Accessories

Location

Date

2020-05-06

Category

King One Design Digital Marketing x Nankang Tyre

“Tyre Run”is a game app, special designed according to the main products of Nankang Tyre. This is a new project from King One Design and Nankang Tyre, and we had a lot of meetings and discussions, following up by product characteristics analysis, and finally, the digital marketing department had developed a comprehensive game plan to create “Tyre Run”!

Same as an game APP, Tyre Run has unique and characteristic features that show the products’ essence. The player could not only enjoy the fun but also learn about the brand story and different functions of the tyres. Also, it is an offline APP, so it’s very convenient for the sales specialists to bring with while traveling around the world. 

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