Technology (Electronics / Communication / System)
King One Design | Bionime
If you ask around for the best way to drive the traffic into the booth, 99.9% of the exhibition marketing experts would tell you this: INTERACTIVE EXPERIENCE. Here are some common types of interactive experience: Somatosensory interaction, Augmented Reality (AR) and AR commercial applications. Later in this article, we are going to focus on AR and have more in-depth discussion.
AR Interactive Experience Game
Here we can see a great marketing sample with AR interactive experience in CES 2020, designed by us and our client, Bionime.
We created an interactive experience game for Bionime to demonstrate a potential using situation for blood sugar meter. The player would be introduced into an immersive environment to learn about the products with our game.