APPPEXPO 2017|KingOne Design







B2C / Others









NANO x Kingone Design

Wang Yi is a design company specializing in the exhibition of various types of international exhibitions at home and abroad. In the Shanghai China Advertising Printing Exhibition, Wang Yi Design is dedicated to the use of professional knowledge in the design field to provide customers with a full range of design planning, from exhibition booth design to corporate image. We create a design that represents the value of the company.

The Challenge

Corner stand

Our Solution

APPPEXPO is the biggest exhibition of advertising and sign fest in the world, taking place at Shanghai in March. At that time, there welcomed 180,000 visitors from more than 100 countries and around 2,000 exhibitors from over 30 countries. This show was exploring the best solutions through the communication with many industry professionals and looked forward to explore the "intersection of advertising and new technology", the integration of display advertising products and new technologies as well as finding out how to expand the new boundaries of advertising in the future. As a trusted booth design company in Taiwan, We King One Design builds mutually beneficial partnerships with many Taiwan's companies in APPPEXPO.

Facing the booth space at the corner, we King One Design used the special triangular ceiling and modeling back plate as the structural main body in the planning of the exhibition design, which was distinctive in appearance from other stalls.

At the part of color, the overall design of the booth was painted on black as the base, and using rainbow color as the embellishment. By using various colors flexibly, the booth left a strong visual impression to visitors.

In addition, the design of counters was also a highlight of the booth. By using irregular shapes and hollowing out of the back wall go with different color of lines, the booth was separated to different area presenting products; letting production had the most appropriate space to display.