work-category

Exhibition Design

work-category

Showroom Design

work-category

Augmented Reality

Client

Taiwan Association of Machinery Industry

Industry

Government and Associations

Location

Moscow, Russia

Date

2018-05-18

Category

wood

Taiwan Pavilion x King One Design

In METALLOOBRABOTKA, King One Design built Taiwan Pavilion for TAMI and the companies came along with. This time, the lightbox stood straight up and bigger, more like a pillar, also printed with booth number to increase the reachability and visibility to each booth.

exhibition design booth design

When it comes to booth design, intuitionally we would focus on structure and accessibility; however, it’s quite easy to ignore a powerful game changer – “lighting!” Different than the other designs, we gave up “direct/front lighting” and used down-up “indirect lighting.” The banner was lightened up, bringing up the quality and cost down the electricity.

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