Taiwan Association of Machinery Industry
Government and Associations
Taiwan Pavilion x King One Design
In METALLOOBRABOTKA, King One Design built Taiwan Pavilion for TAMI and the companies came along with. This time, the lightbox stood straight up and bigger, more like a pillar, also printed with booth number to increase the reachability and visibility to each booth.
When it comes to booth design, intuitionally we would focus on structure and accessibility; however, it’s quite easy to ignore a powerful game changer – “lighting!” Different than the other designs, we gave up “direct/front lighting” and used down-up “indirect lighting.” The banner was lightened up, bringing up the quality and cost down the electricity.